Marketing Plan, marketing strategy, positioning, free resources
Business alignment, marketing, creative consulting, positioning


Who you are is what makes your business, strategy, and clients aligned. Your business embodies who you are as a person - your mission, your values, your purpose.

Lack of alignment in your business results in a lowered self esteem, lack of clarity in things you once felt confident in, and a loss of understanding what your highest value is (the thing clients buy from you).

Total Genius was created with love for entrepreneurs just like you - people who have experienced success in your life and have high expectations. Together we  uncover the things holding you back from achieving the results you could and to help you get clear and laser-focused with a strategic plan of action that will ensure your business and life success.

I've helped hundreds of businesses, both big and small, create the business and marketing strategies that produce results.  

Mastering your business is really about mastering YOU.  Your ability to understand the motivation, behaviors, and mindset of the human mind, that will create the actions you need to get the results you want, that drives both you and your customers, is all about having the the courage to make it happen. 

Marketing plan, marketing strategy, positioning, creative onsulting
The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.
— Peter F. Drucker


Marketing (in short) is communication that produces results.

This is about you, the entrepreneur, understanding your product or service, your customers, your business, and most importantly, yourself.  If you don’t understand your own and other people’s motivations, and you don’t have the strategies to effectively market your business, you’ll miss out on the key opportunities to maximize your resources and maximize your results. This makes understanding what to sell and marketing your business frustrating, unsuccessful, and overwhelming.

Marketing STRATEGY is what gives your business the depth it needs to sell itself. It’s asking “What is the total experience I want every customer to have?” instead of just selling what you have.  Marketing strategy is about focusing your efforts so you work SMARTER, not harder.  It's about creating a brand that highlights your greatest strengths, talents and life experience so that it is customized and timeless.



Perspective — This is getting an overview of your business, zooming in to the center (you), then zooming out to uncover the key connections, opportunities, and integral pieces. By the end of the process, we’ll leave no stone unturned and you will have a manageable, sustainable business so your marketing efforts work.

Context — Understanding the integral pieces of your business, and how they flow and connect to you and your customers, so you understand how to effectively market to them.


Results — Inevitable success is about setting up the conditions at the beginning and then creating the systems to ensure they happen consistently. It’s managing your mindset so you do the things to create the results you want.

❝ Marketing is defined in Wikipedia as “the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.” The Merriam-Webster definition of a Mastermind is “A person who supplies the directing or creative intelligence for a project”.

You, in fact, can become a Marketing Mastermind. That means your goal is to master your own internal communication so you are more effective in everything you do and are so in tune with you emotional state, and the emotional state of others. After all, if you don’t understand what your customers need, what they value, and how to communicate to them, they aren’t going to buy from you.

This is what effective marketing is — communication that produces results.


If you aren’t getting the results you need or want, you aren’t communicating effectively. You can blog, tweet, and post on Facebook all you want, but until you master the art of communication through the understanding of yourself and others, you will not be successful.

Marketing is not rocket science. It’s an art. It’s the development of your ability to understand yourself and others. To have the CLARITY to know what to focus on, the COURAGE to understand human psychology and your own personal motivations, and the STRATEGIES to master the art of business.




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Danielle Binns, holistic health specialist, picky eater expert

Create a brand that blends who you are with the work you were always meant to do. This is your one stop solution to build your successful, visionary brand.

We help inspired, but often overwhelmed creatives – entrepreneurs, small business owners, designers, and coaches - who want to take their business and work to the next level. Sharing who you are, and selling what you do, is about knowing what you can be known for. We help you close the gap between your vision and your solid business foundation.

It's time to discover the value of your work, and create an everlasting brand with a marketing system that:

  • Attracts your BBF Legacy Clients
  • Makes you the money you want
  • Feels fulfilling and purposeful
  • Gives you the freedom you want - while you are working and taking time off
  • Supports your highest value & greatest strengths
  • Makes you feel confident and fulfilled
  • and grows as you grow as a person 

Transform your story of your amazing knowledge, skills, talents, and truths, into a brand story that connects, inspires, and sells.

Indrani Phillips transformational life strategist
Adrienne Dorison, business mentor, podcast host
In 32 years in the business world, I have NEVER met anyone who is so gifted. Shana just gets it and makes it seem effortless. Her brilliance is the result of a lifetime of learning, her deep expertise in her subject and her huge heart. Her understanding of her clients and their issues, and her instinct for what to do are superlative. If you haven’t worked with Shana, do it. Your business and life deserve her magic - her genius.
— Sarah Blick, Fulfilling Life Strategist

You seriously you up-leveled the perception to who I really am. Your hard work solved the problem of how to put all of my work together that took over a decade to create!!! Thank you!!!
— Dr. Meg Haworth, Holistic Psychologist & Nutritional Strategist





At Total Genius, we believe your amazing discoveries, expertise, and life story are what make the solid foundation of your masterpiece business, a work of art - one that empowers you with a brand that helps you become more of who you already are, with a systematic approach, so you own your expertise  and become the person you are meant to be - in your life and in your business.

Total Genius was created out of an urgent need to break free from the status quo of the entrepreneurial world. To see past what the cluttered environment that pollutes an already knowledgeable, purposeful, and heartfelt mind, and create a safe haven of possibility, truth, high level business strategies, and holistic health, so you can actualize a healthy business AND life.