Marketing is communication that produces RESULTS.
If it's not producing results, it's NOT effective marketing.
Marketing (in short) is communication that produces results.
This is about you, the entrepreneur or small business owner, understanding your product or service, your customers, your business, and most importantly, yourself. If you don’t understand your own and other people’s motivations, and you don’t have the strategies to effectively market your business, you’ll miss out on the key opportunities to maximize your resources and maximize your results. This makes understanding what to sell and marketing your business frustrating, unsuccessful, and overwhelming.
Marketing STRATEGY is what gives your business the depth it needs to sell itself. It’s asking “What is the total experience I want every customer to have?” instead of just selling what you have. Marketing strategy is about focusing your efforts so you work SMARTER, not harder. It's about creating a brand that highlights your greatest strengths, talents and life experience so that it is customized and timeless.
Perspective — This is getting an overview of your business, zooming in to the center (you), then zooming out to uncover the key connections, opportunities, and integral pieces. By the end of the process, we’ll leave no stone unturned and you will have a manageable, sustainable business so your marketing efforts work.
Context — Understanding the integral pieces of your business, and how they flow and connect to you and your customers, so you understand how to effectively market to them.
Results — Inevitable success is about setting up the conditions at the beginning and then creating the systems to ensure they happen consistently. It’s managing your mindset so you do the things to create the results you want.
❝ Marketing is defined in Wikipedia as “the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.” The Merriam-Webster definition of a Mastermind is “A person who supplies the directing or creative intelligence for a project”.
You, in fact, can become a Marketing Mastermind. That means your goal is to master your own internal communication so you are more effective in everything you do and are so in tune with you emotional state, and the emotional state of others. After all, if you don’t understand what your customers need, what they value, and how to communicate to them, they aren’t going to buy from you.
If you aren’t getting the results you need or want, you aren’t communicating effectively. You can blog, tweet, and post on Facebook all you want, but until you master the art of communication through the understanding of yourself and others, you will not be successful.
Marketing is not rocket science. It’s an art. It’s the development of your ability to understand yourself and others. To have the CLARITY to know what to focus on, the COURAGE to understand human psychology and your own personal motivations, and the STRATEGIES to master the art of business.
"You helped me to speak my message, defining who I am. the urgent problems I solve for people, and putting ME into my business. They go to my website, get sucked in, and that’s that! Thank you Shana!" - Angela Anderson, Total Genius™ Client