HOW UNCONSCIOUS MEDIOCRITY HAS HURT
YOUR BUSINESS, MIND, AND BANK ACCOUNT
by Shana Lynn Yao - CEO | Brand Story Stylist
You probably have never heard of it, but it just sounds bad. And when you hear it, you may think “No way! Not me!”
You probably have your vision board, affirmations you say everyday, and maybe you’ve even taken time to remove all of those “money blocks” you were told were preventing your success.
But that’s just it. Unconscious mediocrity is...uh...unconscious. You don’t even know it’s happening - whether it’s in your business or life - but somewhere between the stress zone and comfort zone, you fell into the black hole of familiarity.
I know, you may think that the comfort zone is great. You have everything planned out, you’re surviving, and maybe even achieving some success. But along your journey, you’ve picked up a few extra pounds, the dark circles under your eyes seem darker, and your bank account is on daily watch. And worse yet, the vision you had imagined creating in your business has become a dream, buried under all of the new information you had to learn to get your business "out there".
Me·di·oc·ri·tyˌ mēdēˈäkrədē/ noun: the quality or state of being mediocre; moderate ability or value
The comfort zone is actually a very uncomfortable place to be - as a business owner AND a human. It’s the state where growth does not happen, where you fall victim to other people’s thinking, and where you (uh oh), lose your own personal value.
So while you may think you are learning everything you can as a business owner, working “as hard as you can”, clearing your blocks, in fact, you’ve lost (or never discovered) your own uniqueness - the thing your potential ideal clients would pay BIG BUCKS for - and instead of becoming a visionary success, you’ve become a Facebook entrepreneur.
THE HARD TRUTH
The worst part about unconscious mediocrity, is that you probably think of it as “life”. “That’s just the way life as an entrepreneur is.” you tell yourself.
But at home when you lay in bed at night, you start to wonder why you even have a business. Why is everybody else making so much money? And you may even scroll through your phone’s Facebook feed, secretly hoping to find someone else who feels the same way too.
I’ve got good news for you. If you at all resonate with those feelings, you’re not alone. The truth is, it actually happens to everybody. Few people notice this uncomfortable comfort zone - 4% of the population based on a recent study - and are able to catch it and change on their own.
In fact, this unconscious mediocrity happened to ME. It silently crept into my once high standard mind, and resulted in months of anxiety, distraction, and a lot of sleepless nights.
A few months ago, I started to have this really uncomfortable feeling. I found myself liking photos on Instagram that I didn’t even like, spending countless hours on Facebook scrolling through mindless posts, and belonging to groups where the group owner would literally talk down to the group members just to get them to feel less-than and so that they would want to buy what the group owner was selling. So every morning I would get my independent mind in check with my daily Active Focus Meditation™, and then I would go on Facebook and feel depleted shortly after. I started to attract people that didn’t “get” me, and every night I felt this underlying anxiety that I was going to have to wake up and do it again.
At that time, I pulled back, started a vlog on YouTube, and claimed back some of my creative genius. And in doing that, I started to attract people that not only “got” me, but that I loved and everything “seemed” to be fine.
Unconscious mediocrity is caused by the environments you surround yourself with.
And everyday, that Facebook dread would pull me down, leave me drained, and uninspired. I literally started to produce a biological response every time I had to go on it. Subconsciously, I think I knew what was causing my strife, but a daily habit is a daily habit - and well - you HAVE to be on Facebook regularly to produce business success, RIGHT???
And this is when the real light bulb started to turn on. You know those new LED lights that take forever to shine bright like a diamond? Yeah, that was what happened.
It started by walking my little dog down a different street by my house. I live in LA and down this busy street are tons of little high end boutiques and restaurants. As a former retail and marketing shopping center director, marketing and PR manager of Rodeo Drive, I was reminded of the richness of unique businesses. Small business owners that were making $10 - 20,000 A DAY, and not trying to learn or achieve what other people were doing - they were just being themselves and doing what they knew best.
And I remembered the last time I felt inspired in my business, I recall doing that same thing. Being ME out loud. A time when I didn't feel pulled to Facebook because I "had" to, and willingly wanted to go on it to share a great discovery or new program I created. And I started to listen to what I was actually teaching my clients. While I was empowering them to their personal freedom and success in their businesses, why was I, myself, feeing so stuck?
When was the last time you felt really YOU? When you decided that your vision of what you wanted to create, was going to be the thing that will make you successful, and NOT the latest social media trick or "like" on your Facebook page?
Before you started your business - did you have a greater vision of actually having a business? From what you would be doing, the amount of money you would make, how your perfect day would look?
The truth is, whether you have an online business or brick and mortar store, you don’t need to do or know a lot, outside of a few business basics, in order to make what you want, have a tribe that loves you, and be happy as hell.
So today, right now, how about you join me in a little decluttering, renewing, and doing a little DETOX from the year past, and reclaiming your genius, independence?!?
A PERSONAL DECLARATION DETOX
So let's make a personal declaration for independence, high standards, and not settling for less.
Here are just a few suggestions on how to declutter and detox all of the negative vibes you’ve picked up. Feel free to pick and choose what applies to you, and add your own personal touches. This is YOUR business and life after all, and when you are done, we only want things that will help you create the habit of success - literally unconsciously create your success by enabling you to do things you don’t want to do automatically so you can focus on what you DO want to do.
The areas you should cover include:
- Your health
- Your personal style
- Your finances
- Your relationships (business and life)
- Your spiritual/belief
Look at the surroundings you are in everyday - are they supporting you in your business and life? An “environment” are things like your your kitchen, your personal space, your office, your bathroom, your daily routine, Facebook groups - take a look at each of those - are they bringing you closer to the vision you wrote down in step one? Closer or farther?
And while you may be thinking - "How is my health and personal style related to getting clients?" - that's just it. People don't pay you money just because you want to make money. They pay you money because you're an amazing PERSON - mind, body, AND spirit.
So let's declare your personal truth and freedom of expression as the luminary leader you are. Here are a few simple things you can do to declutter, detox, and get your internal positioning ready:
- Spend some time writing what you actually want. Your vision of what you want to create in your business and life. Start a journal and spend an hour writing that out so you are clear what you want and what your own definition of success is.
- Make a list of everything you are doing, being, and thinking now that causes you anxiety, unhappiness, and distraction. Then decide (declare!) that you will NOT do those things anymore.
- Make some rules for Facebook. Facebook is a habit forming product - literally producing dopamine (the same chemical produced when you take cocaine). And if that doesn’t frighten you, the 95% of who you think you are is based on your surroundings. And no, that does not mean that you will make more money if you are around people that make a lot of money. You actually may make LESS because you’re so focused on what they are doing, and not what you need to do to BE MORE YOU OUT LOUD. (two very different things) Make some rules for Facebook - i.e. time you will spend on it, when, how much, and then GET OFF of it and run your business.
- Facebook groups - do they INspire you? or EXpire you? Inspire literally means "In Spirit". Do you feel supported and guided? Or distracted an confused? Whatever your answer, it's time to delete, delete, delete.
- Your email list - is it a jumbled mess made from "build your list" freebie opt ins? Do the people who fill it actually open your emails? Are you writing something just to have a weekly "get in touch" connection? What if you decided to just write what you feel - like you're talking to your best friend. Nobody - NOBODY wants to think they are part of a list.
- Your office - is your working space totally messy? Successful people are meticulous about their spaces. It’s how they stay organized. What files do you need to throw away? Move to an online storage space?
- Your health - do you feel vibrant and healthy? If not, was it those cookies you have in your pantry? What about the ice cream in your freezer that you ate last night in your stress? Trash them. (and no, the starving children in Africa won't go hungry just because you threw away some cookies that are cluttering your fat roll. Urgent situations require immediate action).
- Your closet - Steve Jobs wore the same black sweater (he had countless of the same black sweater) - but your personal style is a reflection to the outside world AND yourself, of your internal positioning. So unless that makes you feel beautiful and successful, it’s time to go through your closet, take all of those old clothes you were going to wear “someday” and give them to Goodwill. Do you need to buy something new to upgrade your wardrobe? What about that raggedy pair of sweats you wear because you think "the laptop lifestyle" doesn't require you to wear pants? Buh-bye to all that is ugly, over-worn, and less than amazing.
Settling for what is, is well… settling. And how you do one thing, is how you do EVERYTHING
(As a side note, I actually tried to wear the same thing everyday and believe me, I’m no Steve Jobs as far as his clothing preferences are concerned.)
Those are just a few ideas to start decluttering your life and business. Just doing that will help you to feel lighter, freer, and gain back that independent, beautiful, self. It will help you be more of YOU - so you can actually do, be, and speak the things that will actually attract your BBF ideal clients.
So I want to ask you, does your business make you jump out of bed everyday? I mean really - without the coffee, does your business excite you? Do you push you through your challenges because you’re so excited to create, to try new things, and to even, possibly fail so you can discover your next big thing? If not, it's time to do some detoxing and decluttering.
After all, you can do anything you want in life, as long as you are willing to put up with the consequences. Strengthen your belief in yourself and something greater. It's time to really claim the visionary success you were born to create.
Shana Yao is CEO and Brand Story Stylist at TOTAL GENIUS™, She works with clients to empower them by building their business based on their life experience and expertise so they can make a bigger impact in the world with a signature business that reflects their personal style.
Driven by purpose, her mission is to empower others to love their life out loud while lighting up the world with change. Her focus around the areas of holistic health, personal style, and mental clarity, are based on the belief that true success is found in becoming the person you are meant to be in life and using that to empower your business. For it's the combination of your greatest strengths, talents, and life experience that fulfills your life and creates true, everlasting success.
She is an award-winning Business & Personal Success Strategist with over 28 years of experience managing multimillion dollar retail and shopping center locations, including the famed Rodeo Drive.