Attract Respect. Create Influence. Position Your Genius.

Position Your Genius #entrepreneur

Your work should be the most selfish thing you do...
because it's based on YOU

You're confident in your expertise. You want your life to have meaning. 
And if you could just get your message in front of the right people, you know your business would be amazing.

You don't need a selling class - you need to develop your positioning with a brand story that connects, inspires, and sells.

A well positioned brand is one that attracts clients by creating a deep connection to your ideal clients urgent problems. From the words that you speak, the relevant marketing strategies, and innovative ideas that stand out from the status quo, you become the category leader for your industry. You voice is heard because you don't follow the trends, you SET them, and because of it, you attract respect for your expertise and experience.

Dr. Meg Haworth - Holistic Psychologist & Nutritional Strategist
You seriously you up-leveled the perception to who I really am. Your hard work solved the problem of how to put all of my work together that took over a decade to create!!! Thank you!!!
— Dr. Meg Haworth, Holistic Psychologist & Nutritional Strategist


Position Your Genius is about innovative ideas, solid business marketing strategies, and optimization and uses psychology, neurology and the science of the mind. This is about having your personal brand story that highlights your expertise, speaks the words your ideal clients needs to hear, and creates your influence and respect.

Positioning your business means that you lead with your strategic story - starting with the end in mind, creating and practicing a LIFETIME relationship with your highest values and with your clients - your legacy circle of influence, and disrupting your competition. You become not A choice, but THE choice for your ideal clients. 


female entrepreneur, positioning, marketing plan

The truth is, if you're following the industry "rules" and are building a standard business, the people that really NEED you and want to pay you, won't be able to HEAR you. 

Everyone else is saying "Build a list", "Don't build a list." "Be on Facebook all day to prove your value."

Well positioned businesses with Personal Influence™ say, "NOPE! We aren't do that."

Because when you have a breakthrough, a disruption, no one is making the rules but YOU.


Shana, you have started a movement.
— Manavjeet Kaur

If you do what your competition is doing just a little better, you get marginal results. 
But when you do something different -
you change the game and create unlimited potential.

Shana Lynn Yao, CEO & Co-Founder TOTAL GENIUS #biohackingsuccess

Shana Lynn Yao, CEO & Co-Founder
TOTAL GENIUS #biohackingsuccess

You get paid for the value you are and the value you give to others.

Being a successful entrepreneur is about understanding exactly what your highest value is to others, who your greatest connections that need it are, and leveraging it so you do less and get more. It's about discovering your "Genius" - the perfect blend of your greatest strengths, talents, and life experience, then developing a strategy focus that is rooted in the richness of your life. 

Positioning means transforming your words and actions into effective communication that connects to people, so you maximize your time and focus, make more money, get better clients, and have a better business - because it's all about YOU, your strengths, your inspiration, and your genius.

The reality is, how you make money, what you do everyday to create your success, and creating freedom starts with YOU.

It starts and lives inside your mind. Knowing you SHOULD, is different than believing you CAN. Confidence is not something you "get". It's something you BECOME with Personal Influence™.

Position Your Genius About
Bulletproof body and mind for entrepreneurs

Week One


Your genius message is the unique urgent problem you solve for your ideal clients. It's your promise to your clients based on your deep purpose.

You will develop an understanding of what makes you stand out from your competition, and gain a deeper connection with your highest values. You'll align your genius message with your greatest purpose, bringing you greater focus, consistent motivation, and a high level of clarity.

Legacy Circle of Influence with Personal Influence™

Week Two


Your ideal clients are an extension of you. You'll develop a greater understanding of your internal motivations and that of your ideal clients, so you can connect to them in a deep and meaningful way.

You'll learn how perception of yourself impacts how you are seen by others and how to present yourself in your highest value in your marketing.

Week Three

The Science of Copywriting


You have less than 5 seconds to magnetize your ideal client with your written and spoken words. Your communication needs to attract, motivate, and get people to FEEL.

Emotion is the side effective of change - and in order to get people to DO something (pull out their wallet), you have to get them to FEEL something. Your positioning is created by the experience you deliver through effective story telling and properly positioned value.

You will learn how to effectively craft your story into the words your ideal clients need to read and hear.

Week Four


Discover the genius "no selling" sales pitch that positions your business with your greatest strengths, talents, life experience and highest values, so you become the value your ideal clients are enraptured by. 

You will learn what your highest value is to your ideal clients and what progressive marketing you need to do to get them to take actions towards you. We will dive into how to connect to them in a deep emotional level - the emotional level where decisions are made and the psychological method for capturing their attention and closing the deal.

When you Prize your genius and put yourself in a position to connect, you become not "a solution", but THE solution for your ideal clients.



Money. You want it but if you aren't making it, chances are you may have an internal misunderstanding of what makes and attracts money to you.

People pay you for the value you believe yourself to be - that means developing a new relationship between your highest values and your genius pricing strategy. 

This is about your money mindset, understanding how you may be operating from a place of scarcity, and how to transform that belief into abundance.

Discover Personal Influence™



Weekly live calls, action oriented emails, video tutorials, and
a private community of other high level entrepreneurs, and more!


  • Position Your Genius Workbook to develop your strategic vision


  • Private community with other high level entrepreneurs to share, grow, collaborate, and gain support


Join Guest Experts to develop and maximize your genius positioning online! TBA



12 Steps to Building Your Instagram Love Affair - the only guide you'll ever need to master your Instagram business game

  • How to "flirt" with potential followers
  • Look "hot" in the eyes of your prospects
  • Engage in lively conversations
  • Leave your following swooning and wanting more



Adopt by Deity Jewels - #makeadifference

Every Year in the U.S. between 4 and 5 million healthy adoptable animals are being killed in our shelters. Thats not OK!  

Your investment will give back to buy the life of a shelter or homeless animal and the foster and medical care needed in order to find a Forever Home. You'll receive an Adopt Bar Bracelet on a cable chain with dangling drop at the end.

Bracelet by


** Hosted live with a private FB group with other genius business friends that will allow you to share your innovative ideas with people that genuinely want you to succeed, find opportunities for collaboration, and have a safe place to test your new products and services for high level feedback.

BEGINS JUNE 21, 2016

Regular price $1497
Special offer ends May 31, 2016 - 9 pm




Looking for more in depth work on your business?

Warning: will blow minds💣💣
— Nicolle
You are infectious and inspiring. I was completely floored and amazed at how perceptive you are and your ability to see me and my situation in such a short space of time. You gave some really profound and direct insights into my situation which I’m really grateful for.
— Elisabeth
I’m now fully booked with clients.I don’t think I’ve ever said thank you for the amazing work you do with me. You’re fantastic and I’m deeply grateful.
— Anna
You helped me see clearly and by the end of the first session I felt like I knew what to do to help myself IMMEDIATELY. Your ability to really hear what I’m saying and then say the perfect and most wise thing, whether it’s suggesting an action step or offering a new perspective.
— Stephanie
I am so excited and I have SO much gratitude! If any of you are considering this program, snatch it up while you still can . . . it’s the real deal! – Yup! I am about to be busier than EVER due to your genius coaching and my twenty years of healing experience. Thank you! xoxoxoxo
— Meg
If you’re thinking if this program is for you, I say DO IT! Shana has the most amazing gifts. She knows her business and at the same time can bring out the best in her client. Its like she has a second sense about how to handle people.
— Ellen
You’re objective. You look at the big picture. You have a modern perspective. I know how important work is to you. It is the focus of your life. I like working with you because you’re passionate about it. And personally I know you’re on my side and truly want me to succeed.
— Pamela
Shana gave us direction to redirect us and streamline our thoughts, and laid it out for us so we could break it down into actionable items. Before Shana, we had forgotten our reason for starting the business – which was to communicate and share the authenticity of our Japanese lifestyle. She worked with us to give us a new perspective and developed a budget to keep us in line. In addition to writing and developing all of the copy for our website, products and blog, she even introduced us to an herbalist who became a partner in the brand and is working to develop more products for our line. We are so grateful for our experience with Shana and highly recommend her to any entrepreneur or small business looking for a concrete map to lead them to success.
— Mario & Takako
All I can say is, if you haven’t yet - PLEASE DO YOURSELF A MASSIVE FAVOUR and book. After my first session I would say it’s a MUST!
— Roisin