//

WELCOME TO MASTER YOUR MONEY CODE


W E E K

MYMC Week #1 circle pic.png

Day 1:  Getting Started

Day 3:  

Day 4:  

Day 5:  

Day 6:  

Day 7:  


W E E K

 Password:  

Password:  

MYMC Code Weekd 2 circle pic.png

Day 8:  

Day 9: 

Day 10: 

Day 11: 

Day 12:  

Day 13: 

Day 14:  


W E E K

 Password: 

Password: 

Day 15:  

Day 16: 

Day 17: 

Day 18:  

Day 19: 

Day 20:  

Day 21:  


W E E K

 Password: 

Password: 

Day 22:  

Day 23:  

Day 24:  

Day 25:  

Day 26:  

Day 28:  

Day 29:  

Day 30:  


ENHANCE YOUR EXPERIENCE

Welcome to Day 1 of the 30 Day Challenge

This is it! We're excited to share with you some secrets and strategies to help you become the rock solid success that you are. But we're going to be honest - this challenge requires your commitment. Your ability to cut through the distraction and focus on creating YOUR success, freedom, and confidence is not only a matter of what you know, it's who you are. 

Success - the type of success that allows you the confidence to earn money - is created from the inside out - so if you want to succeed at this challenge and with creating success in your business, you're going need to read all of the emails, read and watch the challenges here, and then report in to the group.

This challenge is going to help you:

  • Master your message and your voice
  • Understand more about yourself and who your ideal clients are and how to reach them
  • Develop healthy habits in your life and in your business
  • Understand how and why certain things are essential to doing and setting up in your business and life
  • Understand how to create your own accountability system so you can Master Your Money Code
  • Develop a rock solid mindset so your confidence is just that - ROCK SOLID
     

TODAY'S CHALLENGE

Today is about developing a rock solid YOU. This means developing FOCUS and establishing your FOUNDATION.

With social media, texts, other people, and noise in general - it's so easy to lose yourself, your focus, and your attention that should be focused on your individual purpose - especially if you haven't even found or claimed it yet. Having focus and having a way to consistently remind yourself of who you are at the core, is how you create the solid foundation of you.

This means ROCK SOLID. Unshakable. Able to take criticism, failures, and set backs, in addition to pulling yourself out of ruts.

This first challenge is about TWO things - FOCUS and MEANING.

For the first part - FOCUS - we are going to start MOVING. Yes I'm going to start out of the gates a little ballsy. If you already workout in the morning - and I mean physical movement, heavy breathing - you're good. But if you don't, you're going to have to move.

WHY?

  • Research shows that exercise can increase your mental sharpness for 4 to 10 hours after your workout (HELLO GENIUS!)
  • Research shows you sleep better (no more yawning and foggy brain)
  • It raises your self confidence by ensuring you start your day feeling great (endorphins) and you eat less.
  • Healthier people earn more money - FACT! Healthier people have a higher self esteem, better focus, and are then better equipped to do the things necessary to earn more and charge more.

So you are going to commit to 10 minutes of physical movement - your Active Focus Meditation™.

Did you know Tony Robbins doesn't meditate? Yes, he doesn't meditate. How does someone so balanced and successful NOT do the one thing everyone is talking about? He does something I call "Active Focus Meditation™". That means during your 10 minutes of physical movement, you are going to focus on your success goals .This is about CLARITY and FOCUS and PASSION.

So great if you meditate already but this is not about clearing your head, this is about engaging your smart brain with your positive, endorphin producing movement. Something powerful happens when your endorphins are engaged with your success goals. It's kind of amazing.

The second part of this challenge is your WHY. Why do you want to make your business successful? What is your purpose for taking this challenge? What is your deep level, ROOT goal?

Now you need to choose a theme song. Something that makes you FEEL - that draws deep emotion within you that makes you think of your why. Play that during your Active Focus Meditation. Keep the song handy. The deeper the emotion you can tie to your business success, the more passionate and committed you and your subconscious will be.

TODAY'S ACTION STEPS

Today I want you to do your 10 minutes of Active Focus Meditation™ - possibly a speed walk and focus on your WHY.  When you're done, report into the group, introduce yourself if you haven't yet, and tell us who you are, what you do in your business, and WHY you want to create your success and your theme song.

Now remember, this is a 30 day challenge. That means THIRTY days of exercising at least 10 minutes a day. So walk, run, jump up and down. As I said in the beginning, this is NOT your standard challenge. We don't get to your business numbers until next week. Remember, this week is about making you bulletproof. :)

Are you in? (your daily participation is MANDATORY)




Welcome to Day 2 of the 30 Day Challenge

Today we are going to talk about your guiding principles. Your personal value. Your higher meaning.

Guiding principles are the "rules" you live by in your life. As humans, we all have weak areas (I know, I'm human too!) For this reason, we have to set the "laws" we live by. Our guiding principles are what keep us keeping our high standards, pushing past the struggles, and always being solid in our commitment to ourselves.

Your guiding principles take the emotion out of the action. This isn't about "no I don't want to do that now." Success is made one habit after another. That means what needs to be done, gets done. Successful people let their commitment drive their actions, not their emotion.

TODAY'S CHALLENGE

So your challenge today is to decide what your 1-3 guiding principles are for your business and life.  The 1-3 rules that create your rock solid mindset. Mental toughness.

This is not about not being emotional or not letting yourself feel, this is about BEING EMOTIONAL- being emotionally charged to live the life you are CAPABLE of, not just the one that comes at you.  Your guiding principles remind you of the legacy you want to create. The WHY in "why you exist".

Your guiding principles hold you accountable. To yourself.

So decide your guiding principles.  I'll share mine (Shana):
1. Be HUMAN - do good for others without expectation
2. Be excellent in the presence of myself - hold myself to a higher standard because I believe in myself. Be excellent because it feels good to stand up straight, to respect myself, my faults, and my failures. Be excellent because it helps others rise their excellence.
3. Life happens for me - it happens FOR everyone. If a miracle isn't happening, something has gone wrong.

Here are mine (Angela):

1.  SACRED RECIPROCITY - beyond the golden rule - with every decision and interaction, ask yourself "how would I like this to happen to me?  how would I like to be spoken to?  how would I like someone to act towards me?

2.  CONGRUENCE - alignment of your conscious desires with your subconscious beliefs so you send strong signals instead of dissonance.

3.  BELIEF - believe in yourself and your mission

Those mantras/guiding principles have me not skipping one day of working out in order 20 years. It allows me everyday to live a wonderful life, despite a pretty devastating health condition.

TODAY'S ACTION STEPS

1. Decide your guiding principles
2. Write them in your phone and on your wall. Read them several times a day.
3. Go to the group and report your guiding principles there.

I can't wait to hear what yours are. And if you need help, feel free to bring it up in the group - guarantee - being surrounded by other inspiring entrepreneurs is the best medication to getting your creative juices flowing.

So that's it for Day 2.  Looking forward to seeing you tomorrow.




Welcome to Day 3 of the 30 Day Challenge

Being an entrepreneur can be difficult. By definition, you are doing things in your business that you have never done before. In order to continue to grow, to move your business forward, to make more money, you need to be open to change, be able to move past fear, and be a curious explorer.

Many entrepreneurs actually fail in their first year of business because they get overwhelmed by suddenly having to do things they have never done before - including stepping up to actually becoming your own boss. Additionally, selling yourself and your services can be daunting, as well as creating new programs, networking, and maintaining productivity and focus.

So if you are feeling “stuck”, in need of growth, or find yourself more in the stress-zone rather than your GENIUS ZONE...
#1 - you are not alone
#2 - we have something that will help!

As I just said, being an entrepreneur requires you to do things you’ve never done so you have to basically “become” your higher self. And don’t get scared – this higher self is actually who you are deep down. You just may not have given it a description yet.

DEFINING WHO YOU ARE

The number one things that will help you achieve success in business and life, is define who you are. This one thing has the power to change the course of your life, set you up with a solid foundation that will create a path of success.

It is a fact that human beings have an ego, a self-image of who they are in the world. This is our personality. It is also a fact that we are programmed to act consistently with that self-image. That is human nature. All of our actions – what we say and how we act and therefore our life experiences occur because of that self image.

The people that have mastered success in their business and life have a clear understanding of what their self-image is. Highly successful people have solid foundations and build their businesses around that. Everything they do and their power of influence is because of this high self-image.

People that have a high self-image are successful because they structure their world around their strengths. And they surround themselves with people that support their growth and accomplishments. They consistently live up to the standards they set for themselves. No exceptions.

The problem that many people face is that our self-image is not based on who we actually are. It’s based on who we THINK we are. Influenced by the world around us, the people in our lives, and our own life experiences, our self-image has been shaped by external forces. If you grew up in a large family and now don't ever feel heard, you may think you’re shy. Or maybe you had a bad teacher that told you that you were dumb so you think, “I’m not very smart.”

You have the power to change that RIGHT NOW. Because we act consistently with who we think we are, you have the power to create a new self-image. That self-image should be based on who you aspire to be. When you reach higher and model your mentors and people that inspire you, you can set your life up for success.

RAS

Here’s the proof: everybody was born with something called a “Reticular Activating System” (RAS). This means our brains are wired to subconsciously seek out things that verify what we believe. For example, if you decided you were a healthy and vibrant person, you would suddenly start noticing organic produce at the market. You’d start to seek out healthy restaurants and see magazines about healthy living. If you believe you are smart, you will seek information that will make you smarter, and attract people who will support you and lead you to greater knowledge. Seek and you shall find.

According to Shawn Achor, author of The Happiness Advantage, the human body sends 11 million bits per second to the brain for processing, yet the conscious mind seems to be able to process only 50 bits per second. That means that what your mind focuses on is what you are going to notice. And if you aren’t paying attention and consciously directing your focus, you’ll only notice random and possibly negative things that will end up impacting your life.

Here’s what I know for sure: true happiness and success in life is in direct correlation with who you think you are. Your self-image and knowing who you are and how you want to operate in the world is essential to building a successful business and life. Understanding who you are is a creative blend of who you believe you are (shaped by your past experiences, your upbringing and personal standards), and who you want to be.

TODAY'S CHALLENGE

It’s as easy as picking 3 words.

THE ENTREPRENEUR’S MINDSET - CHOOSE YOUR IDENTITY

(The answers to the following questions can be the same 3-5 words. The different questions will help you define who you currently think you are and how you want to be. These words will become your standards of who you are and how you operate in the world from this day forward).

What 3-5 words describe the way you currently think of yourself?
What 3-5 words would you use to describe your ideal self.
What 3-5 words describe the way you would like others to think of you?

TODAY'S ACTION STEPS

These words define your SUCCESS IDENTITY. They are a reflection of your ideal self.  Post these words everywhere you look at them often – by your computer, on your refrigerator, in your bathroom, and on your phone.  These are the guiding system of YOU. Your words can change as you and your business grows.

Several times a day, ask yourself if you are living these words.  Asking "How am I being_______?" opens your mind to understanding that you actually ARE those words.  For example, "I am RICH" Then asking yourself - how am I rich, even if you don't have money, opens your mind to understanding that you indeed are rich NOW - in spirit, in love, in family, in experiences... see how that works?

So today:

1. Create your SUCCESS IDENTITY

2. Write them in your phone and on your wall. Read them several times a day.

3. Ask yourself - "How am I being __________?"  

3. Go to the group and report your Success Identity words there.

I can't wait to hear what your Success Identity is! And if you need help, feel free to bring it up in the group - guarantee - being surrounded by other inspiring entrepreneurs is the best medication to getting your creative juices flowing.

Also, don't think I have forgotten about your 10 minutes of heart pumping Active Focus Meditation™! Did you do it? Tell us in the group. If you do it right, it will create not only the habit if daily exercise but also TOTAL FOCUS on the most important things in your life... including yourself. 

Are we having fun yet? :)

So that't it for Day 3.  Looking forward to seeing you tomorrow!




Welcome to Day 4 of the 30 Day Challenge

CLARITY.  Everybody seeks it, some find it, but somehow, it seems to always evade you.

The number one thing people ask for when I talk to them is clarity. Clarity on what it is they are meant to do, clarity on how to package their strengths, talents, and life experience into a profitable business that they love, and clarity on what to focus on so that they can make the money they want and need.

You are not alone. You're not alone! As it turns out, clarity is not just found in identifying your message and goals, but it's also found by optimizing your brain.

What?

Yes, as I told you, this challenge is about optimizing your ability to do the things you need to do - so that includes what you feed that critical mass in your head. It's that thing that generates all of your great ideas, runs your successful life, and, uh... thinks with the clarity you need it to.

So to optimize your brain fully, you need to FEED it WELL.  That means feeding it the foods that fuel it with top grade brain food. So thanks to Dave Asprey, creator of the well known "Bulletproof diet", he created an entire multi-million dollar business made specifically for high achiever entrepreneurs (like you!) Attached is his "Bulletproof Roadmap", an image based one-sheet to show you foods that will optimize your brain and body. (* Please note I am not a nutritionist and you should consult your doctor before following ANY diet advice).  Personally, I strongly believe in his science-based recommendations, but have customized his recommendations to fit me (and recommend you do that as well).   >>>The Bulletproof Roadmap<<<

Now let's get back to the clarity in your business. The reason most people lose focus and can't find clarity is that they get overwhelmed with trying to make money.

Huh? Isn't that the goal?

Yes, in theory that is the goal. But that is the GOAL, not the reason people pay you money. Yes, making money is actually deeper than just thinking "$10k, $10k, $10k".

No one is going to pay you to make money.

Let me just say that again - NO ONE IS GOING TO PAY YOU TO MAKE MONEY.

That means that you actually need to be so clear on the value that you are and that you deliver, that you could speak it in your sleep. Not like some "crafted" message that you have to actually look up every time you speak it so that you can remember it. I mean you have to OWN IT.

Own it because you've lived it. Be so passionate about what you do that you could scream it from the mountain tops. SCREAM IT.

Understand the FEELINGS your ideal clients and target audience is feeling. SPEAK it like it's coming from inside of you, not from a crafted thought in your head. LIVE it because it's what you are meant to do and teach.

Got it? Mastering Your Money Code is about knowing what you do, who you do it for, and how you help them so well that it's not a message. It's your purpose.

Value = the emotional experience that you deliver.

So let's get emotional.

TODAY'S CHALLENGE & ACTION STEPS

Your assignment today is:

1. Get clear on the message of your business - this is what you do and who you do it for, and why they need it, and the product/service that you are going to sell in this challenge.  For the purposes of this challenge, you need to pick ONE thing that you sell - the thing you are or want to be known for.

Next week we will get down to talking specifics, your target audience, your actual MONEY, and what you need to do. Again, this week is about creating your solid foundation.

As a suggestion, your message, the thing that will earn you the money you need should fit into this sentence:
"I help/work with  ___________ to help them _______________, so that they can ______________.  I help them with ____________(name and describe product/service).

2. Go to the group (button below) and report your CLEAR MESSAGE and what you sell.

Today during your 10 minutes of heart pumping Active Focus Meditation™, think about what you do and about how your ideal client feels. Think about how you help them. Think about a time in your life that maybe you felt the same.

So that's it for Day 4  Don't forget to download your guide to optimizing your brain.  Looking forward to seeing you tomorrow!

**Keep in mind that from a nutrition point, these are suggestions and I do recommend you consider how and if they work for your life (and please check with your doctor if you have any medical issues).  The purpose of making suggestions is to enable you with information that is currently being researched and taught. You can make your own decisions on if they work for you.




Welcome to Day 5 of the 30 Day Challenge

How is that 10 minutes of Active Focus Meditation™? Are you doing it? Be sure to keep going at it. The benefit of things like this becoming a habit, is that it becomes you! You CAN actually create the habit of success, health, and wealth.  It's a matter of knowing how to do that.

Today is about understanding the 5 Strategies to Achieving Your Success, Freedom, and Confidence. How to create the habit of success.

As I said in the email, it's the weekend so we are going to make these two days passive learning days. The REAL action - the money, the math, the work on your business - starts next week.

So let's get started.

TODAY'S CHALLENGE & ACTION STEPS

Your assignment today is:

1. Watch the video >>>HERE<<<
PASSWORD: MONEYCODE (case sensitive)  * It takes about 20 minutes

PLEASE NOTE: Your Marketing Mastermind/YMM (which is referenced in the video) is my former company. All information is transferrable to Total Genius and important to #biohackingsuccess for you.

2. . Go to the group and report the two things you learned in the video (hint: Prioritizing your human needs, and impact goals).

The second part will come tomorrow. Enjoy!

And remember, if you need support or have questions, just ask them in the group. That's what it's for! You can also leave a comment below if you want to chat personally with other participants of the challenge.

Welcome to Day 6 of the 30 Day Challenge

Yay! One week! You've made it through the first week of the challenge. CONGRATULATIONS!

You may be thinking - "Let's get on with this already! When do I learn how to make money???"

If that's you, that may be why you haven't mastered your money code yet. You see, money, success, freedom, and confidence aren't a one- stop formula. It's a series of small steps and it starts with having a solid foundation. The solid foundation of YOU. Learning these critical foundational steps may seem like a waste of time, but the reality is, this IS how success is made.

There is a reason "Think and Grow Rich" is the number one business book of all time. Napolean Hill wrote that book because he knew that it's not about skills and situation, it's about the power of your MIND.

Remember that a series of small steps and actions become larger results. You just have to know how and what small steps to take. So this past week has been about learning how to optimize your brain, your body, and your habits.

They say it takes 21 days to make a habit so I started you on your 10 minutes (AT LEAST - you can do more!) of Active Focus Meditation™ on the first day because by the end of this month, we want you to not have to think about it. Crazy I know - but you CAN actually fit in daily exercise and Active Focus Meditation the PAINLESS way. Consciously creating your unconscious habits - what a concept, right?  I mean of 45-50% of what you do is unconscious (that's fact), then let's #biohack that and shift much of that to results-producing conscious actions.  Truly, that's what I believe is meant by the phrase the "habit of success."  Right?

So today is the second part of the video on success, freedom, and confidence. You are going to learn how to create the habit of success.

As the email stated, it's the weekend so this is another passive learning day. The REAL action - the money, the math, the work on your business starts next week.

So let's get started.

TODAY'S CHALLENGE & ACTION STEPS

Your assignment today is:

1. Watch the videos
VIDEO 2
VIDEO 3
PASSWORD: MONEYCODE (Case Sensitive)
* The first one takes about 20 minutes and second one about 5 minutes. ** Please note, just like yesterday, this video was created under my former company Your Marketing Mastermind/YMM, but the information is still valid and applicable to your success.

 

2.  Once you are finished watching, go to the group and report the things you learned in the videos that you can implement into your business.

Now get some rest. Next week we're diving into your business. Enjoy!

And remember, if you need support or have questions, just ask them in the group. That's what it's for! You can also leave a comment below if you want to chat personally with other participants of the challenge.




Welcome to Day 7 of the 30 Day Challenge

Today is the first day of your "so money" future. We are going to Master Your Money Maker.

Your Money Maker is the thing you do in your business. This is what your life has led you to do.

As you know, we work with high achieving entrepreneurs - people like you who are multi-talented and super intelligent. And 9 times out of 10, if you have not discovered your money maker, that message is sightly off.  I know you may be thinking - "No way! This is what I'm meant to do."

And maybe you are right - but if you came up with that message in your head, chances are you're slightly off. Mastering Your Money Code, after all, is about really getting down to the tiny details.  Because those tiny details add up to big results. Or NO results.

To really explain this, you need to understand why it may be off.  You see, we have 3 brains and these 3 brains - the thinking brain, the emotional brain, and the physical brain - sometimes cause us to get in our own way.

Decisions are made by our emotional brain - the brain with no voice. These are our "gut" reactions - like the reason you really want those Jimmy Choo shoes, or the reason you can't hold yourself back from "liking" a post on Facebook. But it's our "thinking" brain - the supposedly smart one - that gets in the way.  It's the one that puts words to the emotions, and talks us out of the heartfelt decisions - this is called "cognitive dissonance".  It talks you out of then justifies those heartfelt decisions - like the one that may have been your real message. Your Money Maker.

Whether you are a graphic designer, a coach, or some other type of business, we all have had lives and as it turns out, businesses that incorporate that life skill (that's called purpose) into their business, are the ones that can instantly connect with their ideal clients, sell without "selling", and discover what "life purpose" really means.

I often say "Use your life as a lesson", and truly, I mean, use your life as a lesson in your business.

TODAY'S CHALLENGE & ACTION STEPS

1. Spend some time answering these questions. Remember "think" with your heart. What do you really want to do?

What do you REALLY do? What is the urgent problem you solve? 
What do you know so well you can teach it in your sleep?
What do you struggle with?
What is a problem you have solved in your own life that has been life changing?
What do you like doing?
What do you not like doing?
Who do you get along well with?
What did you do before you were an entrepreneur?
How does that play into your business now or how can it (if it's not already)?
What do you REALLY do? What URGENT problem do you solve?

2. . Go to the group and report your Money Maker message.  As a general guide (you can create the message that fits your style best - this is just a suggestion), it could look like this:
Hi, I'm __________. I help people ____________ so that they can ______________.

It may be the same message you posted last week or it may be different. But let's really see what you're REAL MONEY MAKER is.

And remember, if you need support or have questions, just ask them in the group. That's what it's for! See you in the group!



Welcome to Day 8 of the 30 Day Challenge

Today we are going to Master your Consummate Client. 

Consummate means "perfect; complete in every detail".  That means, your Consummate Client is your perfect match. This is not an "avatar' or something as generic as an "ideal customer".  Your Consummate Client is your perfect match, your BB in business (that's Business Bestie) :) - someone who is similar to you,  has similar personality traits, and who is you, just a few steps behind.

Consummate Clients are essential to Mastering Your Money Code. You see, most people think their clients are avatars - a description of a generic person made up in your head.

Your Consummate Client has a deeper connection. They are struggling with similar issues you have had in the past. They are recognizable to you because, well, you were them just a few years ago.

There is a marketing phrase "Sell them what they want, give them what they need." And when you can figure out what they need, that is how you know the common tie you have with your Consummate Client.

Here's an example - we'll use you and me.
I work with high achieving entrepreneurs - people like you who are multi-talented and super intelligent. I know you (yes I know you!) because I was once you and still have similar traits as you. I understand how sometimes you get in your own way; how you may not have mastered your money code because you spend a lot of time in that incredible head of yours, and then that thing we call "FEAR" and "OVERWHELM" sometimes take over your smart, logical mind.  I know you because we know you're doing this challenge to help you step up - to learn higher standards and discover consistent strategies.  This challenge was created from my own internal need to establish these strategies in order for me to have a successful business.

If all you wanted was money, you would not be doing this challenge (I mean, not just anyone would put up with 10 minutes of Active Focus Meditation™ as part of a money challenge - but you're more intelligent than "other" people so I know you get it).

See? You are more than likely, my Business Bestie. My Consummate Client.

So now let's discover YOUR Consummate Client.

TODAY'S CHALLENGE & ACTION STEPS

1. Spend some time answering these questions. Remember "think" with your heart.  Remember, the value you deliver in your business is the emotional experience.  That means that your Consummate Client and you have an emotional tie.

What is the urgent problem you solve?
What is the surface problem you client is looking to solve?
What do you actually think the real reason is that they haven't found a solution?
What type of people do you like working with?
What are you really good at?
What are you really bad at?
Where do you hang out online?
What activities do you like doing?
What moves you?
What makes you cry?

2. . Go to the group and report who your Consummate Client is.  Your Business Bestie.

Tomorrow we are getting down with NUMBERS - specifically your MAGIC NUMBER.  Get some rest and be ready with a calculator. This is going to involve some mental toughness. Getting real with your numbers (and not in the way you think).

Also, how is your Active Focus Meditation™ going? Please don't let that one go. If you do it everyday for this challenge, it will eventually change from "I have to" to "I want to". Or maybe it already is. :)

And remember, if you need support or have questions, just ask them in the group. That's what it's for! 



Welcome to Day 9 of the 30 Day Challenge

Today we are going to Master Your Magic Number. 

What I'm about to tell you may shock you. But I've figured out why many people actually don't make what they want in their business. And even worse, don't make anything.

This may shock you, but I need to say it and you need to know it. The reason you haven't Mastered Your Money Code is that you may be focused on the WRONG number.

"WHAT???" You say?
"Ridiculous. I am focused on that $20k goal everyone tells me I should be focused on."

Exactly.  You keep focusing on the higher, out of reach number.

"Huh?"

Exactly - you are focused on the higher number you have never reached and you are so focused on that number that you have forgotten about how you get to that number - by helping and providing value to your potential clients.

No, I'm not talking about the external messages, promoting, and advertising you are doing. I'm talking about the voice, the thoughts, and the things that go on in your head, every time you don't make money, don't reach your goals, and don't make the $10k and 20k.

You see most people get so focused on a larger number that they
#1 - Forget to provide value to your clients
#2 - Let their fear get in their way and don't do the things they need to do to reach their money goal

Yes, it's true. Even if you don't actively think about it, our brains are designed to sabotage ourselves. things that push us out of our comfort zones are uncomfortable.  And until you can push past those thoughts, they will continually cause you to sabotage your success.

You see, lofty goals like I described in my Success, Freedom, and Confidence video, is unfamiliar to you. And it's scary. It's scary to put that pressure on yourself and you feel defeated when you see other people earning that and you're continuing to struggle.

So today we are going to figure out your MAGIC NUMBER.

TODAY'S CHALLENGE & ACTION STEPS

1. To figure out your Magic Number:

  • Make a list of all of your estimated monthly expenses
  • Add how much you need to make it a comfortable number (this is NOT your dream goal - this is a realistic number that will give you what you need for your bills and extra spending money)
  • That is your MAGIC NUMBER.  You see, when you know how much you actually have to make, you take some of the pressure off of you, your business, and your selling ability. This will allow you to focus on deliver value to your ideal clients, take the pressure off of you so you don't activate  your fear brain, and in the end, GET CLIENTS - because you have Mastered your Minimum Income.

2. Create your "dream" monthly income. Yes, you still need this number so you know what you are aiming for - but you have your minimum number to allow you clarity.

3. Go to the group and report the value you will be delivering in order to make money (what your signature program or product is that you are going to sell and the problem it solves).  Start your sentence off as "I'm SO MONEY because ___________" then just let yourself go on the value that you deliver, why you are amazing and why you should earn every dollar you want to make. You ARE so money! (You don't need to post your money/dollars that we have just figured out. Money should be private and be cherished so whatever you feel comfortable sharing is up to you.)

Tomorrow we are going to figure out your MAGIC FORMULA (I know, my brain is hurting too!) :)

How is everything going so far? I hope you are keeping up. I know this is one extra thing to add to your already busy day and I appreciate your participation. Truly, this challenge is for YOU. I'm committed to helping you hack your success - so stick with it. We're going to make this happen for you!

Also, how is your Active Focus Meditation™ going? Please don't let that one go. If you do it everyday for this challenge, it will eventually change from "I have to" to "I want to". Or maybe it already is. :)

If you need support or have questions, just ask them in the group. That's what it's for! 



Welcome to Day 10 of the 30 Day Challenge

Today we are going to Master Your Magic Formula. 

Today is about Mastering what you are going to sell (for the purposes of this challenge you are going to pick ONE thing). This is your "Signature Product or Service" that when you Master Your Moneycode,, you will be able to make money and finally make the amount you need to have a successful business.  (If you don't have one and need help strategizing on what to create or you are still trying to understand the urgent problem you solve, you may want to take advantage of the special offer single sessions.)

One of the reasons many people don't make the money they need or want is that they don't have a money strategy. That means you have what you sell, but you haven't figured out the math of what you need to sell in order to make what you want.

Basing your income on a random number that isn't a goal to achieve, and not having a strategy to get there leads to failure.

Yes, sadly, many people don't know that you actually can't just build it and expect people to come. Making money is about having a strategy to make it.

I mean, you're really special, but let's get REAL. To make money you need A PLAN and a GOAL.

So today we are going to figure out your MAGIC FORMULA

TODAY'S CHALLENGE & ACTION STEPS

1. First of all, you may want to watch this video on how to charge a higher price for what you sell
>>>How to Charge a higher price<<<

2. To figure out your Magic Formula:

Decide what you are going to sell and the price it sells at $___________
Take your Magic Number that you figured out yesterday (your minimum monthly income goal): $____________
Divide your Magic Number with the price of the signature program or item you are going to sell.
That is your MAGIC FORMULA - the minimum amount of that item or service you need to sell a month. So if your signature program is $1000 and your Magic number is $4000, you need to sell 4 of that program
But if your signature program is $10 and your Magic Number is $4000, you need to sell 400 of that item.
Do you see how that works? If you don't have something that will realistically help you achieve your Magic Number...

Now do the same for your "dream" monthly income.  That is the high end (so you know)  but you should focus on your Magic Number above (remember we are working on reinforcing self confidence and banishing worry and stress).

Go to the group and report your Magic Formula - what you discovered about how many things you need to sell.

It's getting exciting! Tomorrow we are going to get creative and then you have all weekend to rest (I need a break too!)

Don't forget your Active Focus Meditation™. We're working on consciously creating your unconscious habits. Optimizing your life. And again, if you need support or have questions, just ask them in the group. That's what it's for! You can also leave a comment below if you want to chat personally with other participants of the challenge.


Welcome to Day 11 of the 30 Day Challenge

Today we are going to Master your Big Ideas!

Now that you have your Magic Number and Formula, we need to get busy with your positioning and expertise. Today and this weekend is about coming up with everything you know around what you teach. In fact, I want you to come up with a list of 7 things you can teach your Consummate Clients that will provide them with value.

That thing inside of you that you know so much about. Why you have a business. Make a list of at least 7 and just some bullet points around these ideas (I mean if you know it - and I know you do - you know it!)

While you are coming up with your big ideas, this weekend and over the next week, I will be sending you some information on how to present those ideas so that you are positioned as the expert that you are, and also teach you some tips about how to optimize your content - all while mastering your confidence and presence.

I know, tall order, but the reality is, the reasons you may not be making the amount of money you want is because you:
1. Don't have the strategies to reach who you want to reach
2. Don't have the confidence to do the things you need to do to reach the people you want to reach

Tony Robbins says that it's not the lack of resources that we don't reach our goals. It's the lack of resourcefulness. 

Yes, I know you're trying - but enough with the excuses.

Yes, I'm calling you on your sh*t. Stop playing small. If you want to make the money you want, create the success you deserve, and seriously - if you just want to have the LIFE that you should have - you're going to have to STEP UP.

This means push yourself harder. NOT work harder - I said push yourself harder. That means not letting yourself settle for less - not materialistically - I'm talking intrinsically. 

You see, I don't care WHAT story you're telling yourself - it's clearly a story that is not getting you the results you want to get. ***(If you are struggling with trying to believe in yourself, finding  your value, raising your prices, you may want to take advantage of our LIMITED TIME special single session pricing. This is a ONE TIME offer and it ends on Sunday. If you need help, now is the time.)

When you break it all down, I'm sorry to break the news to you, but we have ONE LIFE. This is it! And if that one life is one that you have decided to start a business in, then STOP LETTING YOURSELF SETTLE FOR LESS.

Ok enough mental toughness. It's the weekend so let's get on with the challenge. I promise -I've been called a bootcamp instructor :) but I have a <3.  I am going to push you harder because I know you. I was once you. And because of that, I know you're worth more than you are letting yourself achieve.

TODAY'S CHALLENGE & ACTION STEPS

1. Today (and you have all weekend), you need to come up with at least 7 things you can teach someone that has to do with your business, and that you know so well that you can speak about it :)

2. Keep going on that   - maybe - if you're really up to it :) - how about 15 or 20 minutes??? And don't forget the water first thing in the morning. These essential personal, foundational things are the GOLD behind your confidence and personal success ;)

2. Go to the group and when you are done and tell us what you are going to teach.  Remember, at least 7 things. .

Also, if you haven't done so already, download the Periscope app on your phone. ;) Next week is going to be FUN


Welcome to Day 12 of the 30 Day Challenge

Are you an Expert?

I sure hope your answer was "yes".

Despite what you've been told or your natural response to "get comfortable" first, UN-comfortable is the new black.

Yes, unfortunately, all of this "getting comfortable" has gotten you stuck. And what a shame.

What's NOT a shame is that all you need in order to claim your expert status is your own will. Yes, it's true. You ARE an expert even if you don't feel like one. In fact, one of the ways to become an expert is to feel like one - first.

WHAT??? 

Yes, you actually have to "get over yourself" :) And today, we're going to discuss how. 

First you need to understand what is involved with claiming your expert status - read this >>>Yes, I'm an Expert<<<

Another factor of owning your expertise is speaking it, which is why I am making this next, upcoming week about Periscope.

I know, I know - you may already do Youtube videos, maybe you even do Periscope. But I want to teach you some of the side benefits of Periscope that you may not know yet.

Have you ever heard of FLOW? Flow was discovered by researcher Mihaly Csikszentmihalyi. Flow is a heightened state of consciousness, when your brain and body are fully engaged in the one thing you are doing, and you are at your highest, most optimal state of being. It's when your subconscious mind takes over so your thinking brain can't get in your way.

Surfers and athletes often experience Flow. It's a state where time seems to stand still because you're so into what you are doing. So if you've ever been so engrossed in what you are doing - writing, running, doing something with a single focus that makes you feel spectacular.

Well, as it turns out, speaking - that thing that most people would rather DIE than do in front of an audience - engages your subconscious brain and shuts down your thinking brain. It allows what you really know at your gut level to come out.

That is if you can get over  your fear of speaking in front of an audience.

And this is where our Periscope assignment is going to come in. You see, Periscope is LIVE TV.  Yes, LIVE. That means that when you do it, you are at a heightened state of consciousness. Additionally, because of the way the app is, you have to look at yourself.  In fact, you have to become so focused on the screen to stay focused on what you are saying and also read any comments people may post - you have little ability to focus on anything else.

And this is where your expertise comes in. By speaking about things you know so well in your business, you will have no problem coming up with what to say. Additionally, looking at yourself while you are talking and listening to yourself is really powerful. In fact, it's kind of transformative.

As it turns out, Periscope is a great confidence builder and a great way to show your expertise. Even if you don't have followers, I guarantee you will get at least 1 person watching. And I don't want you to focus on that. I want you to focus on your content. I want you to listen to yourself speak - to understand how really smart you are.

So watch the video in the challenge, make sure to decide the 7 things you will teach in your business. Then also, decide a time of day everyday you will scope. (try to make it the same time everyday).

TODAY'S CHALLENGE & ACTION STEPS

1. Watch this video on tips you can use to claim your expert status.

2. Be sure to write out the 7 things you will teach someone next week.

3. Watch some SCOPES - it will help you see how other people do it so you can establish your own style. You can see mine if you follow me @shanalynnyao

4.Continue with our Active Focus Meditation™ - Focus on your expert status and visualize how powerful you will be when you have mastered your ability to speak all of your knowledge.

5. Go to the group and tell us why you are an expert at what you do AND the time everyday you are committing to scope at EVERYDAY.  And remember, when you get your 7 things done, be sure to post that in the group.

Also, if you haven't done so already, download the Periscope app on your phone. ;) Tomorrow you are going to learn how to optimize it :)


Welcome to Day 13 of the 30 Day Challenge

op·ti·mize ˈäptəˌmīz/verb
1. To make the best or most effective use of (a situation, opportunity, or resource).

Woo hoo! Today we are going to get a little techy. :o

Yes, I have to admit, I am not a tech genius. But thank God I know one! In fact, my friend Rita Morales is a Creative Genius and Digital Strategist. And DAMN good at optimizing all things digital.

Thankfully, she is going to teach you today about how to optimize your upcoming scopes (that's short for Periscope videos) with IFTTT (IF This, Than That app). It's quite a bit of GENIUS! 

Also, I want you to know that your scopes are a bit of creative genius themselves. Did you know you can repurpose them SIX ways??? Yay!

It turns out you can use your scopes on
1. YouTube (you can even make them professional by adding music, recording them with a professional mic with your computer at the same time you are scoping on your phone)
2. Facebook
3. Twitter
4. Instagram (take a 15 second clip and post that on Instagram!)
5. Write a blog post about it
6. Email your list

I'd say that was pretty purposeful (wink, wink) ;)

Ok - are you ready to get OPTIMIZED???


TODAY'S CHALLENGE & ACTION STEPS

1. Download the handy guide on >>>AUTOMATION WITH IFTTT<<

2. It's D-DAY if you haven't done so yet, go report the 7 things you will teach someone THIS week on Periscope

3. On today and tomorrow's Active Focus Meditation™ - Focus on the expert that you are and visualize how powerful you will be when you have mastered your ability to speak all of your knowledge.

5. Go to the group and tell us how you are going to repurpose your Scopes.

Then get some rest! This next week is going to be fun!


Welcome to Day 14 of the 30 Day Challenge

It's P DAY!

Yes, it's Periscope day - the day we all get real with Periscope. If you are on it great, and if not, today is your debut!

As I mentioned in the email, Periscope is part of this challenge because it is going to help you discover your Money Code.

Yes, as it turns out, Periscope is more than just a social media outlet. Not only can the content be repurposed, but it solves a very important part of your Money Code.

You see, part of the reason you haven't figured out your Money Code is that you haven't figured out why you are SO MONEY.  Yes, you - YOU - are actually really special. You with your infinite wealth of knowledge, your high-achieving self was meant to have the money and success you want. But you're human (right?) :) and you've gotten in your own way of your success.

???

I know - you think you've been doing it all, getting out there, maybe even doing Facebook ads - but there is something really key that is missing.

You haven't figured out why you are VALUABLE.

Yes, I said it. I'm sorry. I know this is kind of hard to hear but you aren't making what you want because you aren't valuing your true self. Your highest talents.

It may be that you haven't nailed what that is yet - but that voice deep inside of you kind of knows (right)? So every time you go and speak, write, have consultations, or try to "sell" something, you are not walking in your value.

That may mean you aren't promoting yourself enough, you're only writing blog posts and telling yourself that's enough, you're speaking, but it's not what you really want to say but you think what you want to say won't sell.

I put Periscope in this challenge because now with your commitment - you are going to speak. Authentically. You see, live TV - yes it's LIVE - doesn't let you get in the way. You actually have to speak WHILE you are looking at yourself, and listening to yourself.

And if you came up with a subject and bullet points to speak about, what ends up coming out of your mouth is your REAL KNOWLEDGE. You know that phrase "shoot from the hip?" That's it. Shooting from your Periscope hip :)

Aside from that magic, you now can repurpose the content to put content on:

1. YouTube (you can even make them professional by adding music, recording them with a professional mic with your computer at the same time you are scoping on your phone)
2. Facebook
3. Twitter
4. Instagram (take a 15 second clip and post that on Instagram!)
5. Write a blog post about it
6. Email your list

So are you ready to #Dopescope to your successful Money Code? Let's get started!

 

TODAY'S CHALLENGE & ACTION STEPS

1. Schedule the time of day you are going to scope everyday. Yes EVERYDAY at around the same time. This is about consistency.

2. Pick one of your 7 topics and write a few bullet points you are going to speak about.

3. Go and announce it. Announce it in the Facebook groups you are in and wherever your audience is.

4. Do a #DOPESCOPE!

5. Go to the group and post your scope there in a new thread, briefly telling us what it is about and #dopescope

Then get some rest! This next week is going to be fun! (please note I will not be scoping until Tuesday due to the flu...)

 

Periscope.png


Welcome to Day 15 of the 30 Day Challenge

How does your business FLOW?

Welcome to Day 15 of the challenge! By now you should be rockin' it with your active meditations, you know your money maker and money formula and your BFF consummate client.

Now it's time to discover flow. As I told you in the email, flow was discovered by a scientist Mihaly Csikszentmihaly and more recently discussed by Steven Kotler who wrote the NY Times bestseller: "The Rise and Fall of Superman" and also started the Flow Genome project.

Flow is the optimal state of being - where all time stands still and you are at your best. Typically experienced by athletes - especially surfers - the affects are tremendous. Flow is a time when all time seems to stand still, where work doesn't feel like work, and you are at your happiest and healthiest.

How amazing is that? And the best part is, you can experience it in your business.

Flow is achieved at different levels for different people, doing different things. How you know if you are in it is your brain becomes clearer, you have a heightened state of consciousness, full enjoyment and involvement in the activity, you are at your happiest, and you (wait for it...) :) you STOP JUDGING YOURSELF.

Yes, I know you. With your brilliant mind and somewhat perfectionist self, you hear voices! No - not in the "I'm crazy" sort of way :) but in the "Who am I", "This should be better", "That was stupid" sort of way. Look, we all have negative voices - I often mention that we have 60-80,000 thoughts a day and 80% of them are negative.

It's human nature to judge ourselves but that doesn't make it easier. When we judge ourselves our intelligent, confident, and super good hearted abilities can't shine. We DON'T do that blog post we are supposed to do, we don't get our selves out there, and we don't brag boldly about how great we are so that the right people - are BFF consummate clients can find us.

And flow shuts that voice down.

So what does that have to do with you and this challenge? Well, flow is achieved when:
1. Something grabs your total and focused attention
2. It's novel - doing something at a higher state of consciousness
3. Doing a skill that you will practice over and over again and continually work to improve
4. You lose all track of time because you are so focused on it

Hmmm... let's see... could I be talking about... PERISCOPE???

YES! Actually Periscope I have discovered is a great way to achieve your own state of flow - for your business. ;) As it turns out, having to be on LIVE camera, having to look at yourself, while you are speaking about something you know and love, having live engagement from other people so you can't lose your attention, and having to actually listen to have amazingly smart and passionate you are about your business... that's what I call the best marketing tool ever - the #FLOWSCOPE!

Yes, in your daily Periscopes, if you pay attention to yourself and your reactions before, during, and after, I think you will discover something really powerful.
1. You may kind of start to like them
2. You will sit up straighter and get used to seeing your pretty/handsome face
3. You will start to realize how passionate and smart you are

As it turns out, #flowscopes could not only give you massive content (daily and used 6 ways), it's an almost effortless, fun, and easy way to promote yourself. Every day. To a new audience.

So today for your #flowscope, pay attention to that and do your scope. Be sure to promote in all the ways we discussed! (that's SIX ways!)

 

TODAY'S CHALLENGE & ACTION STEPS

1. Be sure to stick to your time of day you are going to scope everyday. Consistency is essential to not only achieving flow but also to building any sort of following. As always, DON'T focus on number of followers - focus on what you are passionate speaking about. When you discover your genius and are able to speak about it, THAT is when people will "hear" you. ;)

2. Pick one of your 7 topics and write a few bullet points you are going to speak about.

3. Go and announce it. Announce it in the Facebook groups you are in and wherever your audience is. Be sure to write a juicy post that will get people to want to tune in!

4.Tag #FLOWCOPE

5. Go to the group and post your scope there in a new thread, briefly telling us what it is about and #flowscope.  Tell us WHY it is important that you scope everyday. (Let's get past any fears by remembering the emotion behind your mission. WHY it's important to share your information with people.

6. SHARE IT WITH AT LEAST 3 PEOPLE - send it to your business friends, post it in groups, invite people to watch you everyday.  IN FACT, why don't you personalize it and message them. Make FRIENDS. NETWORK.

You now have something great to share - so make some friends and share your goodness. :)

Then get some rest! Sleep and overall health is important to being able to achieve FLOW - so get some sleep. Sweet dreams. You did good today :). Be proud of yourself.


Welcome to Day 16 of the 30 Day Challenge

Raise Your Standards. 

That's it. Today's challenge is about standards (high standards) and about something interesting about people and their behavior.

I know when many people hear the words "high standards", they think of something luxurious - like Neiman Marcus, Beverly Hills, Rodeo Drive.  And as someone who was the Marketing and PR Director of Rodeo Drive a few years ago, I think I can truthfully say, yes, Beverly Hills and Rodeo Drive have something to do with high standards - but not in the way you think.

I discovered this in a moment I call my "Barney's Lightbulb Moment".   I discovered that in this carefully planned and upper class environment, that people "act in such a way that attracts respect". And it has nothing to do with what they are wearing and truthfully, not that much to do with what they earn.

It isn't about money at all actually. It's about the choice they make to hold themselves not only to a higher standard, but to hold themselves accountable.

You see, people that "attract respect" hold themselves accountable to the level and energy they want to attract. They embody their success - not "later", not "when they", not "in the future when they make what they want" - they embody their successful selves NOW. They UNDERSTAND and OWN their value, and then they reflect it out to the outside world.

Understanding your value and owning it requires you to take the steps to ensure you own it everyday.  Yes, success and high standards are a daily practice.  

This means:
1. Show up - when you make that presence a part of your everyday existence, the easier it will be to show up in your life and business in such a way that attracts respect, attracts people, and attracts customers.
2. Act as if.  Act as if you are already there by making every moment as successful as it can be. ACT LIKE THE PERSON THAT IS ALREADY THERE.  How would you be, act, and operate in your life and in your business as a successful CEO?

 

TODAY'S CHALLENGE & ACTION STEPS

The goal of today's challenge is to SHOW UP and SHOW OFF. It's raising your standards by telling your story of WHY and HOW you discovered your solution. Why you have your business. Craft today's scope about your story and then give actionable tips to your audience (about whatever you sell - your products or services) that relate to your story. This is an important step to not only understanding and reinforcing your personal value, but to learn how to communicate it effectively to your audience. This is about getting comfortable with owning your value.

So let's begin!

1. Use your time during your Active Focus Meditation™ to start thinking about stories from your life that apply to your business.  Your story should be about your "lightbulb moment". The day that you discovered you had your talent or gift, the day you decided to take charge of your life so you could create a business and now you help other people do that. Think of times in your life that you have overcome things, powerful lessons you learned - things that relate to your own discovery of what your business sells (product or service).

For example, if you are a coach who helps people with their skin and diet, you could tell a story about how and when you learned that it didn't have to be that way and what you did to change it (i.e. 5 tips to having better skin). And at the end you invite them to check out your free guide to better looking skin.  Or if you are an organizer you could tell a story of how your life was a mess before you started organizing and how you did that.

The goal of step one is to speak about your story and why you are the right one that solves problems for your audience. It's a free marketing tool that allows you to speak your mind to your target audience. Additionally, hearing your story of your own "how" and "why" is pretty powerful and critical to your success.

To you, your story may seem "old" or so known to you that it loses it's importance. The goal of this challenge is to help you understand how valuable your life and stories are. Mastering your money code is about constantly reminding yourself how incredible you and your stories are. You need to not only understand your value but also understand that most people have never heard it. And when you get comfortable telling people - as the copywriting phrase goes - "Tell them, tell them what you told them, then tell them again." Get so good at telling your story that you can tell it a million times and a million different ways.

The more people you tell, the more you expand your reach AND your personal worth.

2. Be sure to stick to your time of day you are going to scope everyday. Consistency!

3. Announce it in the groups and on your page and social media - today you are going to tell the "secret" behind your business - your story with a few tips.

4. Go to the group and post your scope there in a new thread, briefly telling us what it is about and #storyscope

5. SHARE IT WITH AT LEAST 3 PEOPLE - send it to your business friends, post it in groups, invite people to watch you everyday.

BONUS: Share it on your Facebook page or in a group and tell ANOTHER story about why you told this story, and attach the scope. See who watches it and if you get any comments.

Remember, use your life as lesson. Stories happen ALL DAY and EVERYDAY. Keep your eye on your prize and your mind out for examples you can use in your marketing.


Welcome to Day 17 of the 30 Day Challenge

I'm an Expert. I'M AN EXPERT!!!

You're an expert. As I said in the email, it takes 10,000 hours to claim your expert status - and I don't care how long you've been a nutritionist, graphic designer, life coach  - you're life has made you an EXPERT.

Yes, I know it can be somewhat uncomfortable to think that (or yikes - claim it out loud) - but I am going to remind you that you need to access your "mental toughness". You have a business now and in order to have people trust you and hire you, you need to OWN your expertise.

It's much easier than you think - because I know if you are as passionate as I know you are - all you need is your soap box and you can go ON about what you do.

And while it's easy to be passionate, one of the reasons many entrepreneurs fail at this is because they get caught up in FOMO. Fear Of Missing Out. FOMO is what causes you to get sucked into Facebook and then get sucked into other people's success. :(

It's so easy to see the people that made $100k yesterday, the brilliant smiles, everyone talking about how great they are, launching their latest program - you end up belittling all of your talents and experience. Your expertise gets crushed under the heavy weight of someone's perceived expertise and success. And the reality is, you don't know.

You don't know their challenges, their insecurities, and maybe their lack of expertise. It's time to stop judging yourself and time to start OWNING your value.

Do you think you would have a business if it wasn't what you were meant to? If God, the universe, the higher power, whatever you believe - didn't think that you COULD do it you would have started this journey in the first place? Do you think that if it wasn't your right to have a business and help people with your talents that you would have ended up here at all?

I don't think so. After all, as we discussed before, you could just go get a J-O-B. That would be the easy way. But you're more than that, so it's time to step up to that.

 

TODAY'S CHALLENGE & ACTION STEPS

You are an expert and today's challenge is about OWNING your expert status and communicating it to your audience.

1. Read this article >>>How to Be Known As an Expert<<<

2. Watch this video >>>I'm an Expert<<<

3. During your Active Focus Meditation™, focus on what you LOVE to talk about that relates to your business. What do you LOVE to help people with? What could you shout from the roof tops? Even if it doesn't seem related to your business, how could you relate it to your business? (I guarantee there is a tie in). You help your business doing whatever you do or selling whatever you sell, but how do you ALSO help people? What advice to you always find yourself giving to people?

The answer you come up from that will be what your next scope is about.

4. Write a few bullet points of what you will be talking about in your scope. Remember, this should be you talking to and with your audience. Your goal is to help people with what you know.

5. Schedule and announce your scope then do it. This is about understanding the GOLD in your business. Yes, what you are really an expert at is the layer behind what you do. It's the magical thing that people connect to. Your j'-ne-se-quois.

6. Go to the group and post your scope there in a new thread, briefly telling us what it is about and #expertscope

7. SHARE IT WITH AT LEAST 3 PEOPLE - send it to your business friends, post it in groups, invite people to watch you everyday.  When you choose who you are sharing it with, do so with the intention of helping them. Helping with that thing you are an expert at.

BONUS: Turn it into a blog post and submit it to a guest posting opportunity. Remember, growing your audience is about finding and seeking out new audiences to expose yourself to.

That's it! I'll see your expertise tomorrow in the group!


Welcome to Day 18 of the 30 Day Challenge

F-E-A-R.

I know it seems unfair. You, the brilliant person you are who is trying to make a living doing what you love, you still grapple with that fear voice. Sometimes it's a whisper but some days, it just takes over.

"I need to make money."
"What if this doesn't work?"
"This is crazy! I need to get a job!"

Fear is a daily challenge. Yes this one is actually the challenge of our minds. And despite what you do, the reality is, some days you are just going to run into blocks.

So today I want to give you some consistent strategies you can use in your business and life to get yourself on the right path. This is making sure you are bulletproof - because having fear is human but letting it get the best of you can be hacked.

As I've mentioned before, we have 60-80,000 thoughts per day and 80% of them are negative. That means that if fear is running your marketing, if it's preventing you from contacting who you need to, from pricing your products and services at the level they should be at, or even if it is preventing you from doing the business you really want to do - we need to fire that fear and give you tools and strategies for you to master it.

Even if you don't externally feel fearful, it can still mask itself as something else. Fear has a funny (or not so much!) way of showing up like this:
1. PRICING - You aren't charging what you want to or feel like you are worth, for fear of not getting clients
2. MARKETING - You aren't doing the marketing you should be doing. I know - cry me a river but if you are doing the "introverted" marketing way - writing blog posts, living on Facebook trying to find opportunities to prove your value, and not (until now on Periscope) doing video or finding opportunities to get interviewed and speak your message...
3. NO ABI - You're NOT inviting people to work with you (Always Be Inviting).
4. "WIMPY" ABI - You're doing a free marketing activity - i.e. Periscope, Facebook, etc - and you never ABI to something you offer that is paid - like a course, a one our coaching session etc.

Is that you? Do you fall into any of those categories? If so, you are masking FEAR and we need to nip it in the bud.

Are you ready?
 

TODAY'S CHALLENGE & ACTION STEPS

Today on Periscope, I want you to talk about Fear.  There is something very powerful about speaking about your fear out loud that makes that False Evidence Appearing Real (FEAR) go away. And remember, scoping is about being in FLOW - so let's let that scaredy cat out of the bag!

1. Read this article >>>Transform Fear Into Business Success<<<

2. During your Active Focus Meditation™, focus on times you have falsely been afraid. How you may have avoided something because you were afraid of it and when you faced it, it turned out not to be true. Think of stories in your life and how you could advise someone in a similar situation to bust through their fear.

3. Write a few bullet points of what you will be talking about in your scope. Remember, this should be you talking to and with your audience. Your goal is to help people understand fear is normal. Talking about a vulnerable subject opens up your humanness to your audience. You develop a true connection. And, well, you bust through your fear.

4. Schedule and announce your scope then do it. This is a powerful one so remember, this is about connection.

5. Go to the group and post your scope there in a new thread, briefly telling us what it is about and #fearscope

6. SHARE IT WITH AT LEAST 3 PEOPLE - send it to your business friends, post it in groups, invite people to watch you everyday.  Connect with people at a human level. Have conversations. Help them realize fear is just a block in their mind.

BONUS: Make an video clip of it and put it on Instagram and Facebook, then start a discussion in your favorite Facebook group about this personal subject. Connect with people where they are at.

That's it! Congratulations for facing your fear. Time to get some reset and get ready for the weekend!


Welcome to Day 19 of the 30 Day Challenge

Speak and the right people will hear.

I often say that to people because I find that many people get overwhelmed with the amount of perceived competition; with all of the "noise" online, and with trying to get their messages heard - and it eats away at their self confidence and causes them to do the opposite of speaking. 

In fact, many people give up. They get overwhelmed. They think they don't matter.

That just isn't the case and truly, the goal of this challenge is to help you understand that YOUR VOICE MATTERS.

Yes - your voice matters. Whether you sell a product or service - you have a message, a purpose - a passion burning inside of you that needs to be heard. Not by everyone though. But by the right people.

By now you should be comfortable with the message that you speak. You know who your consummate clients are. You've been rockin' your #flowscopes - and now it's time to make a significant IMPACT.

Over the past week I've been teaching you about mastering your voice, your positioning, your expert status, and your ability to move past fear. It's now time to take your strong message, and to teach it in a bigger way.

Whether you sell a product or service, as a business owner who is developing their marketing skills, you are a TEACHER. BE it a coach, a designer, a life coach - whatever you are - marketing is about getting the attention of others and inspiring them into action.

The best teachers inspire others to want to learn. You want to inspire your consummate clients to want to learn about why they need to work with you, buy from you, and learn from you. You are a teacher of VALUE -  of helping others find the value in what you do.

When you walk in  your value, people respond. 

This weekend, you are going to decide how you are going to teach others to value you. Using the information you've been teaching and scoping about all week, knowing what your consummate clients need, you are going to put together a teleclass, webinar, or challenge (like this one!) that you will invite people to. You will have one week to put it together. So hop down to the challenge and let's get this ball rolling.

Also, know that the secret to having a lasting impact is to change someone's HABITS. To get them to do something that you teach them, everyday.  So that when they do it, they think of you :)  For example, if you are a money coach, you will have your ideal clients look at their bank account everyday and track expenses. Or if you are a nutritionist, you have your ideal clients do a daily food log.

See how that works? Your goal of this training and final project is to create a transformation in your audiences lives. It doesn't have to be big. Just know that is the goal. You want them to REMEMBER you and associate you with impacting their lives.

Continue to focus your daily Active Focus Meditation™ on the feeling you want your ideal clients to have after watching or interacting with you.

So let's get started.  First, watch this video about >>>making an IMPACT<<< so you can gain some inspiration to push yourself out there the right way.

Also, I encourage you to continue your daily scoping. It should be easier by now and I think you will have a lot of ideas from them (in addition to followers!)

 

TODAY'S CHALLENGE & ACTION STEPS

It's time to get your message out there and create the IMPACT you need to make. This next week is going to be about putting together a teleclass, webinar, or live online event where you will teach what you know. The goal of this challenge is to give you a marketing vehicle that you can not only repurpose - but one that you can invite people to, promote your business, help others understand why they need you, and get the momentum going in your business.

One of the critical things that is missing from your business is movement. You may think  you are doing a lot, but writing blog posts, focusing on your freebie optin, being on Facebook all day, does NOT a successful business make.

Just like you, your Consummate clients need a REASON to want to learn from you. They need a reason why they should pay attention to you. And energy must be set into motion by, well, energy. :o

A business that makes money has energy. It has a certain j'ne sais quois - and it inspires others to want to learn... from you.

1. If you haven't done so, watch this >>>How to Make an Impact<<<

2. Review your week of scopes and decide what is the message you want to teach? This teleclass, webinar or challenge that must be a minimum of 10 minutes (20 would be great) if it's audio and 5 days if it's a challenge.

Here are some questions to ask yourself about what the subject should be:

What does my ideal client value?
What solutions are they looking for?
What do I love to talk about? (like love so much that you can't shut up about it)
What types of information (specifically) do I like listening and reading?
What feels a little risky (like too much information to give away for free) for me to teach?
Look at that list and decide what you are going to teach. Remember, you want it to fit into this structure:
"Sell them what they WANT; give them what they NEED"

What do your consummate clients WANT? (what you sell) but what do they really NEED (what you really want to tell them).

3. Decide how you are going to teach it - teleseminar, webinar, or emails.
*** YOU MAY WANT TO TAKE ADVANTAGE OF MY REDUCED PRICED SESSIONS TO HELP YOU DEVELOP YOUR GAME CHANGING FINAL PROJECT. I WILL NEVER OFFER this 2 in 1 deal again (seriously!) SO THIS IS YOUR OPPORTUNITY TO REALLY MASTER YOUR BUSINESS.

4. Go to the group and tell us what you are going to do your teleclass/webinar/challenge about.  THE COMPLETION DATE IS MARCH 14.

5. Continue your daily #Flowscopes

6. SHARE YOUR SCOPE WITH AT LEAST 3 PEOPLE - send it to your business friends, post it in groups, invite people to watch you everyday.  When you choose who you are sharing it with, do so with the intention of helping them. Helping with that thing you are an expert at.

7. Focus your Active Focus Meditation™ this week on the feelings you have about your message. Why is it important to you that your ideal clients can hear you? Why are you passionate about your message? Why do you want to make a difference? Play your theme song. You've got this!

That's it! I'll see your expertise tomorrow in the group!


Welcome to Day 20 of the 30 Day Challenge

Let's have the BEST WEEK EVER!!!

Alright, this is the last week (give or take a few days) of the Master Your Money Code challenge.  This week we are going to do things a bit differently. I want you to really focus on this IMPACT you are creating and I know your time is limited. This week I will be sending you information about how to create a teleclass, how to master your webinars, and what you need to teach to connect to your clients. You can use this information to do your webinar or live event. The focus is to MAKE AN IMPACT.

And truly, a congratulations is in order. At this time, you should be well on your way to Mastering your Money Code. To recap these past few weeks, you have learned (OMG this list is HUGE)

  1. What causes stress, overwhelm and feeling trapped
  2. How to get focused with Active Focus Meditation™
  3. How to be consistent and not stress over your business with Incremental Laundry
  4. How to use nutrition to optimize your brain, body, and overall performance
  5. What your "Magic Number" and "Magic Formula" is so that you can make what you need and want
  6. What your urgent problem you solve is and your client-getting message
  7. Who your Consummate Client is
  8. How to position yourself as an expert
  9. How to overcome fear
  10. How to influence others

Now it's time to understand how to become the most productive person with the lowest stress possible. How to unlock your inner genius and unleash it outwardly to the world. It's time to get serious about results.

 

TODAY'S CHALLENGE & ACTION STEPS

1. Watch this and learn how to have the best week ever >>>Best Week Ever<<<

2. Go to the group and tell us your morning routine. Tell us what you do in your morning after learning all of this that makes you the most productive and happiest person you know. (TEACH others in the group what your magic secret is!)

Remember, your teleclass/webinar/live event IS DUE TO THE GROUP MARCH 14.

3. Continue your daily #Flowscopes

4. SHARE YOUR SCOPE WITH AT LEAST 3 PEOPLE - send it to your business friends, post it in groups, invite people to watch you everyday.  When you choose who you are sharing it with, do so with the intention of helping them.

REMEMBER - Networking online is what Dale Carnegie wrote that famous book about... "How to Win Friends and Influence People"...  Actively seek the influence and impact you want to create.

That's it! Enjoy a few days break from me! Get busy on your IMPACT event!


Welcome to Day 21 of the 30 Day Challenge

Train the Trainer! 

Today you are going to learn how to put together an engaging training that converts. This training will help you understand how to structure your teleclass, webinar or challenge so that your attendees pay attention, are inspired, and prompted to take a step closer to you.

Keep in mind that the goal of any training, teleclass, webinar, challenge, or anything related to marketing is to provide value. The level of the value you deliver and the impact it has on your ideal clients will show in their commitment to you and eventually, increase your chances of turning a prospect into a client.

I am now leaving your Active Focus Meditation™ and Periscoping journeys to you. It's been 21 days of daily practice and at some point, you are going to have to DECIDE what you need to do to move your business and your life forward. While I am still here, I want you to lead yourself to your own success. I want you to OWN IT.

So without further delay, here is the training. If you have any questions be sure to check into the group and ask them there. Have fun!

 

TODAY'S CHALLENGE & ACTION STEPS

1. Listen to the training  >>>How To Create A Teleclass that Converts<<<

***(Please note that this was created in my former business, YMM, but the content is still relevant and useful)

2. Today, do your Periscope and TRAIN your viewers. Train/lead them in a particular area in whatever it is you do. Help them understand not only more of what you do and how you can help them but also help them realize change is possible.

3. SHARE YOUR SCOPE WITH AT LEAST 3 PEOPLE - send it to your business friends, post it in groups, invite people to watch you everyday. In fact, have CONVERSATIONS with people. Be HUMAN. Leave people with a reason to remember you. ;)

4. Go to the group  if you have any questions and also to share your #flowscope.  Remember, your teleclass/webinar/challenge IS DUE TO THE GROUP MARCH 14.

Welcome to Day 22 of the 30 Day Challenge

As promised, I want for you these next couple of days to focus on your content. This is about creating your training that will position you as the expert you are and communicate your value to your consummate clients. By now, you know what you do, what your core focus needs to be in your communication, and have an understanding of clarity of your voice.

So today, I want to go back to before the challenge. Do you remember when we did the "How to Fascinate" test in the group before the challenge started?

Yes - this is how the outside world sees you. While it's easy to get caught up writing and creating things from your perspective, it's more powerful if you know what your strengths (and perceived strengths) are. When you know what makes you shine in the eyes of other people, you know how to connect to them. You understand how you move them and inspire them. And you understand how to market to them.

In case you missed the test in the beginning, I will repost the link (if you took it before you won't be able to take it again unless you enter a different email).

** This link is courtesy of Lewis Howse and Sally Hogshead (I must give credit where credit is due!

 

TODAY'S CHALLENGE & ACTION STEPS

1. Look at your results of the How to Fascinate test. If you haven't taken it already, you can find the link here:
HOW TO FASCINATE TEST
password: schoolofgreatness

2. Ask yourself powerful questions:

* Which archetype are you?
* What are your core strengths?  (Where you should focus your marketing efforts and teaching style)
* Where in your past life have you had success using these core strengths? (for example, I'm Avante-Garde and my two strengths are Prestige and Innovation. I have always been known for in my 25 year career as a retail and shopping center marketing director to do innovative, game changing promotions and events like a VIP blogger party I did for Fashion's Night Out for Rodeo Drive that increased their social media following 250% overnight, etc.)
* What is your non-dominant advantage? (what you should NOT be doing for your marketing)
* Who do you know now that would resonate with this type of style?
* What can you do now in your business now that you know those are your external strengths and weaknesses?
* What is the most effective way of reaching your ideal clients no that you know this?

3. How can you use this knowledge of your Primary and Secondary Advantages to the training you are creating?
Remember, strategy is like a Venn Diagram - where you have 2 or more circles and where they overlap is the genius strategy

4. Go to the group  if you have any questions and also to share your #flowscope.  Remember, your teleclass/webinar/challenge IS DUE TO THE GROUP MARCH 14.

Welcome to Day 23 of the 30 Day Challenge

WOO HOO! You rock! We have 7 days left of the Master Your Money Code challenge. As I said in the email, you've come so far. You've learned about how to position yourself as the expert you are, how to generate content and understand the REAL problems your consummate clients are having. You've learned how to master your fear and handle overwhelm. And I hope you've learned what clean eating, exercise, and focus have to do with maximizing your genius brain.

So today... are you ready??? I want you to do NOTHING!!!  Yes - oh - well actually not true. I want you to work on your training. To ROCK it out and make it talk to your ideal client directly, speak to where they are challenged, and widen the gap between where they are and where you can take them.

Yes, you see, you DO have everything you need already inside of you. Now you just need to GET IT OUT.

This challenge has been a journey of discovering your genius, and discovering how to master the art of biohacking your success. SPEAK, and the right people will hear. They WILL.

I will be checking on you over the next few days, but I really want you to focus. And just to clarify - the goal is not to have to DO your training by the end of the challenge - it's just to get it done. Next week will be about helping you understand how to use the content you have just created and reach your ideal clients, maximize your hard work, and MASTER YOUR MONEY CODE.

 

TODAY'S CHALLENGE & ACTION STEPS

1. Stay committed to your daily #flowscopes. Just because you are in "working" mode doesn't mean you get to disappear in your head. That is exactly what we want to avoid.

2. Keep networking and connecting with people. Be sure to share your scopes and other marketing collateral you may have with at least 3 NEW people a day.  Send it to your business friends, post it in groups, and ABI (Always be Inviting!) When you choose who you are sharing it with, do so with the intention of helping them.

3. If you want the solution to creating webinars and your email sales funnel that CONVERT, check out TOTAL GENIE it's based on neuroscience and human psychology. Discover what it really takes to GET YOUR IDEAL CLIENTS SALIVATING to work with you!

3. Go to the group  if you have any questions and also to share your #flowscope.  Remember, your teleclass/webinar/challenge IS DUE TO THE GROUP MARCH 14.

DON'T FORGET!!!!

I am committed to your success and as I mentioned in the beginning, you still have the option of hiring me and/or Angela at a discounted rate through the end of the challenge. If you need help planning writing or strategizing your training, or if you have not figured out your message, just click this link here >>>HELP ME MASTER MY MONEY CODE<<<.

That's it! Have a great relaxing break from me :)  Good luck and see you Monday!

Welcome to Day 28 of the 30 Day Challenge

How did it go? I can't believe these last 28 days FLEW by.

So by now you should have finished creating your training. I'm positive you've rocked it so now it's time to promote it.

First of all, I want to tell you how proud I am of you. I'm so proud you are such a leader in your business and a GO GETTER. By making it all the way through this challenge, you've done what most people have not and can't - which is complete a training towards growing your genius brain and business. That's amazing. And I'm honored to have gotten to spend the last few weeks getting to know you.

As a dedicated participant, I think we can pretty safely say you've:

Mastered creating consistent, productive habits (you know, your incremental laundry) ;)

Mastered creating your Expert status

Mastered your positioning in your marketing

Mastered the art of Periscoping! (I hope you will continue so you can continue to grow your exposure, your voice, and your audience!)

Mastered your creative genius - understood your highest value so you can use it in your business

and a few of you also said you learned:

It's OK to be vulnerable and share who I really am

How to communicate with my ideal client so they understand me and want what I have to offer

Kick fear to the curb and just go out there and promote myself

My thinking matters even more than I thought it did - mindset is everything.

WHY I do what I do

Selling in an extroverted way is something that is doable and not as scary as I first thought it would be

Clear on who my ideal client is and how I help them

Recognized my value and expertise

Periscope isn't all that scary

Listening to what lights me up and what I like to talk about clears it up even more

My guiding principles and success identity are really important to me and keep me on track

Exactly how much I need to sell (and it isn't near as many as I thought I would need)

It's imperative to know my value and stand in that

So now it's time to master the art of promoting your training. Whether this is the first training you've marketed or not, this one (if you followed what I told you) should be pretty impactful and help people understand transformational change. So it's a pretty important one to convert your audience into ideal clients.

So let's get started on the final project to MASTER YOUR MONEY CODE.

 

TODAY'S CHALLENGE & ACTION STEPS

1. Post your training in the feed in the group . Tell us what it is, who it is for. (if you don't have it done yet, just post what you are creating and if you don't know yet, just post who it would be for and when you are going to create it and launch it.

2. Set a date that is at least 10 days out from when you are going to release it.

3. Tell us how you are going to promote it. Some ideas include:

  • Create an "event" on Facebook
  • Facebook ads
  • Post in Facebook groups
  • Email
  • Blog posts
  • Social media
  • Periscope
  • and whatever else you want to add!

Remember, BE ANNOYING! (yes, REALLY!) You can't over promote it and research shows it usually takes 8 - 12 times for people to notice something. (for real)!

5. On your daily Periscopes, do a scope related to what you teach in your training. And at the end ABI!!! Always Be Inviting. Invite your audience to sign up. Do that everyday for the next 10 days (when you launch is). Create your own unique hashtag and use that in your social media posts about your training.

6. Keep networking and connecting with people. Invite them! ABI ABI ABI!!

7. If you didn't watch my scope yesterday, you should - I spoke about how to convert clients

That's it! Looking forward to seeing your final projects!