The Masterclass is a 5 step 1:1 intensive to master
your personal money code.
Build your business the way you want it to be and
make money doing what you love.
You're a high-achieving entrepreneur - a purposeful natural leader who wants a business that fills your heart, mind, AND bank account.
You've accomplished so much in your life - whether it's from a past corporate life, certifications, educational degrees, or from your own personal discoveries. And now you're ready to use it in your business. To make money. Make a difference. Change lives.
But you find yourself drowning in a sea of sameness, herds of other business owners online, and the OVERWHELM of all of your ideas, not to mention GUILT of
your HIGH EXPECTATIONS not being met.
It leaves you frustrated, impatient, and maybe a bit MAD.
Why hasn't your years of expertise, your BIG heart, and authentic mission to help others PAID OFF? Why are some people with even LESS experience making more than you?
Your life's work - your natural talents, strengths, and professional experience are what you do. That hard earned MBA, the years of schooling and training, certifications, and achievements have made you an expert at what you do. And you've been doing it for other people for so many years. Now it's time to do it for YOU.
Those major life challenges - the ones that forced you to face your greatest truths. A health condition, a childhood trauma, your success, and your failures - they all shape who you are.
It's your Personal Blueprint - who you really are - from your beliefs, to your actions, to the identity you believe yourself to be - they can be changed, reprogrammed, and become your successful personal brand.
Your business is the intersection of your expertise and life experience, carefully designed towards your highest lifetime value.
Your genius is your unique purpose - how you help your ideal clients transform their urgent problem, using your expertise and life experience.
This is for you if you're struggling with :
CLARITY: You have so many thoughts in your head - so many genius ideas, things you want to do, but at the end of the day, find yourself feeling stuck, lacking clarity, and losing your self confidence due t the comparison to the others you see online.
TALENT (too much of it!): You're pretty smart (just admit it!) :) and you're good at so many things - it's hard to narrow down how to use all of that in your business, and you don't see how it fits, so you end up doing what seems easier, resulting in feeling undervalued and lacking visibility.
YOUR HEART: Let's face it, you're a deep thinker and a giver. You want to make other people happy and make a difference in the world, and yet when you show up in your business, feeling undervalued and unappreciated, your heart feels broken, which causes you to withdraw and NOT do the things you think you should be doing to make your business work.
If you're ready to:
ATTRACT AN AUDIENCE THAT VALUES YOU - and that you love, because your message connects to them and they see you, as the answer to their urgent problem. They become your loyal tribe of followers who trust you and want to buy from you.
OWN YOUR EXPERTISE - Discover your brand DNA and discover your highest and best value in your business so you can show up as the person you already are - because you understand what your highest purpose is and how just being YOU is what your loyal tribe values in you. YOU become the most valuable thing to yourself and others.
MAKE THE MONEY YOU DESERVE - understand how your own personal story connects and inspires your ideal clients and ensure that your audience is searching for your products and services - because they see YOU as the ONLY answer to their urgent problem.
STOP WASTING MONEY - because once your business is positioned correctly and you know who you speak to and what you need to do to reach your specific niche, you no longer feel like you need to waste money and time on countless coaching programs that haven't worked for your smart brain and specific issues.
BECOME A BRAND AUTHORITY - you own your niche because your business is based on who you already are, the clients you attract are just like YOU. You know exactly what to share with them (your simple marketing solution) and know the easy, results-getting, activities to do so that you aren't drowning in overwhelm, randomness, and over learning.
Hi there! I'm Shana and the founder and girl boss at Total Genius.
I'm an entrepreneur, a business owner, a passionate dog mom, and someone who lives my life ON PURPOSE. In my world, health and happiness come first, and they aren't separate from your goals and achievements. In fact, you only amplify your successes when you understand the thing inside of you that ties your professional vision with your LIFE vision.
That's how I define purpose - it's not one specific "purpose" - it's discover your life HAS purpose - NOW - in whatever you do.
While you may have thought you had it all figured out when you started your company, got that promotion, or bought you dream house, those are only external things that stemmed from this life purpose.
It's not a "thing" you discover, it's a thing you UNCOVER. You already have inside of you.
And that's why you're here.
THE TRUTH ABOUT THE FUTURE OF BUSINESS
The world has changed...there is so much opportunity now - with so much information taught by the top professionals,the world is at your fingertips. It's unlimited and constantly changing. And unfortunately, the only thing limited is your time, and your capacity to know what to learn, when, and why.
There is the deluge of the competition - never before in time have so many businesses existed. There are 7 billon people in the world and millions of dollars being made (and lost) everyday. Yet with so much opportunity, more than 90% of new businesses fail in the first 120 days.
A depressing truth is that it's usually the entrepreneurs themselves that causes their own failure. Following advice from random classes or general resources, trying to build global empire without even understanding your own highest value in your business, WHO your ideal clients are, WHERE they are, and WHAT they need, and in the end, afraid to the take chance on your OWN success. To start something new. To actually bet against yourself.
This deep dive 1:1 program is designed to discover your genius - which identifies your purpose found in the combination of your expertise and life experience - and create your profitable and passion-based business so that you can do what you love, in a way that feels good for you.
Eliminate your competition with your unique brand authority
5 1:1 Sessions.
DOWNLOAD THE SYLLABUS
DISCOVER YOUR GENIUS
What to expect:
Uncover your brand story in an intensive 1:1 session
Detailed analysis of your personal blueprint
Map out your brand platform based on your greatest strengths, talents, and life experience
Your weaknesses become your strengths when you uncover your blocks and turn them into your success
DEVELOP YOUR BRAND PLATFORM
Solidify your signature program and profit-generating business model. Together we will create your positioning and expert status using key words and ensure it is infused with high level value strategies so you can charge a premium rate.
What to expect:
Create Your Business Vision Guide
1. Your specialty or offering / why people hire you
2. Your dream client / who they are
3. Your point of view & purpose / what you want to be known for
4. Your approach / what people can expect along the way
5. Your personal brand / in your voice & style
Solidify your google-proof keywords aka, magnetize your clients by taking the words right out of their mouths
IDENTIFY YOUR BBF LEGACY CLIENT™
You are not an avatar and neither are they! You'll discover the heart behind your Best Business Friends (BBF) and develop a connection with your business purpose that will enable you to attract clients that value you for who you are.
What to expect:
Develop your signature voice & style that will be the root of your personalized marketing
You'll discover how closely aligned you are to them and how to clearly identify them when you meet them
Align your heart with your mission by understanding how your life impacts the lives of your BBF's and develop a new understanding of how to attract them to you.
CONNECT WITH YOUR CLIENTS WITH YOUR WORDS
You have 5 seconds to magnetize your ideal client when they land on your website.
Your website creates an experience through story telling and properly positioned value.
What to expect:
Define your communication style for your website
Craft your story into the words your ideal clients need to read for your home page, sales page, and about page
Understand how to communicate your solution through the urgent problems of your ideal clients
MASTER YOUR MARKETING STRATEGY
Design your business plan and strategy that fits your personality and greatly connects and serves your BBF Legacy Clients at the deep level you want and they need. They are magnetized by the depth of your lifetime of discoveries and most importantly, you now know what you need to do to reach your BBF's and feel confident to do it.
What to expect:
Design your authentic client attraction marketing strategy that feels comfortable to you
Understand which platforms you need to be on to make sure your message reaches your BBF Legacy Client's eyes and ears
Be "everywhere" without actually BEING everywhere
Unlimited private messaging support
1:1 session recordings of each of the sessions