Yes, You Can Think And Grow Rich

by Shana Lynn Yao
CEO | Business & Personal Success Strategist
Total Genius™


Entrepreneur #reprogram #mindset

Can you reprogram your mind for success? And how do you know if you need to?

Yes, it turns out that you CAN reprogram your mind so that you are capable of reaching your full potential, and research shows that you not only have the ability to do so, it's essential that you do.

The reality is, our minds are designed based on an outdated model. Our human minds are based on a the outdated model of the caveman.

It turns out that our human brains were designed back in a day when people had to fight of saber tooth tigers and predators, and a time when not only did we have to fend for our lives, but we literally depended on being "liked" and "friended" by our tribe.

That means that being successful as an entrepreneur - being someone who has to willingly put themselves in situations where we could be rejected everyday (hello... did someone say "selling"???) and having to be "liked" by our tribe of friends (let's call that the Facebook black hole) - has to now become our everyday lives. Our means of survival. Or our plunge to our confidence decent.

And because of this, it's the entrepreneurial and human struggle to take proactive action to what goes on between your ears, so that you can proactively take the actions and have the beliefs that will create your success in your day to day life and in your business.

Your actions - those that will create your success - are the result of the thoughts that go on inside of your head.


It’s called “the human condition” – how we, as humans, are born with minds that are stuck in a loop of 95% of repetitive thoughts, 5% conscious thoughts, and 80% negative thoughts. That’s a lot of thought and if you are not aware of it and how to use it, your life will stay “stuck” – stuck in a pattern created by your mind – from the actions you take everyday, to the thoughts that keep repeating in your mind, and ending up as the actions now affecting your life.

So while you build your entrepreneurial business, in order to manage your human mind and actually create the success you want - make the money you want, and have the freedom and fulfillment you want - the first step is to recognize that you HAVE a mind. And with that mind, you have a choice.

I know... DUH...

And while you may think, "Duh - I know I have a mind - just give me the pill to reprogram it" (haha I read your mind!) - in actuality, recognizing you have a mind means taking charge of that mind and becoming clear on what you really want. 

And the reality is, if you aren't achieving the results you want now or you feel like they could be better, chances are you have not actually consciously recognized you have a mind and made the decision to take charge of it.

Once you understand that you have a mind and you make a DECISION that solidifies your commitment to following that truth of what you want, you're half way there! This decision and commitment means that you are committed to doing the work and achieving the goal - regardless of the outside influences and distractions that are constantly being thrown at you.


It turns out the answers to what you need to do to create your success and reprogram your mind, rest in in the quality of the questions you ask yourself.  

As Tony Robbins has said, "The quality of your questions determines the quality of your life."

Here are a few to get the ball rolling:

  • What is your definition of success? (be specific - I want to make money is not specific)
  • How are you going to feel when you are successful?
  • What will you see when you are successful? 
  • What is holding you back now? 
  • Is that what is really holding you back?
  • What do you find yourself complaining about and wishing did NOT exist?
  • What are the actions you are taking (or not taking) now that are NOT leading you to the success you want?

The questions you ask yourself become the thoughts in your head - those subconscious feedback loop that could be keeping you from your success, or, if reprogramed, can be the catalyst that will catapult your actions towards it.

Could your success, money, time, freedom – all come down to managing how you think?

Research proves it can. And now it's your JOB as an entrepreneur to do something about it.


In actuality, it isn’t your thoughts that produce money, but it’s your thoughts that produce the actions you take in your business that either get you the results you want, or not.

If the previously mentioned 95% of our thoughts are the same thoughts we had the day before, that means you control only 5%. Only 5% of your conscious thought is focused on producing your successful actions.

So if you’re sitting there thinking about, “I want to be successful,” “I’m going to have this house,” that’s only 5% of your thoughts. But what ends up happening is that the 95% of your subconscious thoughts turn into your behaviours, and you subconsciously sidetrack from your conscious successful, goal oriented thoughts.

If you’ve ever try to lose weight and you wake up in the morning you’re like, “I am going to not eat these things,” “I’m going to eat green vegetables all day long,” “Paleo all the way.”

And then somehow by nine o’clock at night, you find yourself with a spoon in a Haagen-Dazs container and you’re like, “What just happened? I was so set on losing these 10 pounds, how did this happen?” That’s called your subconscious mind and the behavior pattern that happens.

And it’s not just not about ice cream. This is about like what happens in your business. Subconsciously what is happening to you if you aren’t actually producing the success you want or you’re not like where you want to be, you’re subconsciously falling into this pattern.

Do you ever decide you are going to finish a project and then at the end of the day find that you just spent the day in the Facebook "black hole"? Or feel like you don't know enough, so you spend a lot of time and money on classes and courses trying to learn it all, only to find yourself more confused and in debt after?

What is the pattern that’s running in your life? Do you see that there is actually a pattern? 

Regardless if it’s trying to lose weight or trying to create your success in your business, the pattern of your mind creates a pattern in your behavior – and affects the results in your life.

How did you feel when things didn’t go the right way? What were the thoughts that preceded the behavior? What were the feelings after? What is the pattern?

Let’s get started to reprogram your mind for success.


When you work in your business, think about the feeling you will have when you think of your success and ask – “What does it take to achieve that feeling now, today, every day?”

Regardless of how much money is coming in your door, what does it take today to achieve that that will get you the feeling that you want?

If you are doing things today that you hate and you think that’s going to produce your success, it’s not. Because remember, we want to go after that feeling every day. This is what they call like “doing what you love”.

But the reality is, creating success is NOT just about “doing what you love”. Things like networking, promoting yourself, and selling are all a part of creating a successful business.

So what do you do if you are going after the feeling of say “freedom” and yet you are tortured by these tedious tasks and stuck in a pattern of unproductive behaviors?

Part of reprogramming your subconscious mind and getting it to work towards your success is to automate the things you don’t like in your business, and change the things that are detracting from your success.

When you automate the things that don’t make you feel that successful feeling, you are subconsciously programming your mind – your 95% of unconscious thought- to take over the heavy lifting. You’re programming it to do the things you need to do to create your success. To create your feeling of success. Your daily habits in your business.

I call this your “incremental laundry”.

I created Incremental laundry many years ago when my cat had bad hair balls and kept throwing up on my bed. I would get home from work and discover he had thrown up all over my heavy duvet. To wash it, I had to drag it down two flights of stairs, around the building, and down another flight of stairs. It was TEDIOUS.

After about 2 weeks of this, I discovered, I wasn’t consciously thinking about this tedious task anymore. And that it would actually GET DONE.

Genius. I had made doing my tedious laundry a DAILY HABIT. And it was getting done without me having to think about it.

What in your business could you turn into “Incremental Laundry”?

You’re programming it so that you don’t have to actually think about that feeling or about success. It automatically happens.

It’s about creating your success NOW, today. Doing the things that you do naturally that make you happy, and internally automating the things you don’t do naturally so resistance becomes less likely.

Our minds are programmed to do these habitual things that we do, subconsciously, from the ages of zero to seven. That means that you are running this pattern of what you learned to believe to be true between the ages of zero to seven. So the thoughts in your head, the patterns that are creating or stealing from your success - from negative thoughts to unproductive behaviors - need to be recognized and then consciously changed.

If you can take that and actually consciously recreate those habits and those experiences and then it turns into your subconscious habit, you can push out the bad subconscious things and consciously create your success.

As Eckhart Tolle says:

“Some changes look negative on the surface but you will soon realize that space is being created in your life for something new to emerge.”

— ― Eckhart Tolle


Reprogramming your subconscious mind is about becoming the type of person you need to be to create your success. This is about becoming your successful self NOW.

I call your highest self, your Success Identity™. To create your success, the first thing you need to reprogram is yourself. When you can reprogram who you think you are, your subconscious mind actively uses your reticular activating system to spot more ways to create that and you subconsciously start embodying that success.

We live to be congruent with who we think we are. That means that if you tie all these things together and teach your subconscious mind that that’s who you are, that’s what you get – your highest self.

When you do this, your subconscious mind is working for you. It’s literally creating your success from the inside out.

Success then, is not something that’s only achieved on the outside, it’s something that’s generated from the inside.


So while you thought your job was to be an entrepreneur, in actuality, your real job in life is to become the person you were meant to be. Your most successful self. And when you understand the behaviors and thoughts that are creating the life that you have now, you literally can reprogram your mind and reprogram your path towards to success, using your MIND.

Retraining what’s in your head and then discovering what is in your heart, will produce a success you want. It comes down to understanding yourself and to stop fighting what it is that you think or other people are telling you success is.

Anything is possible when you understand that we as humans have a mind – and that mind is filled not only with positive thoughts but also negative. Being human is understanding that things like fear and avoidance of personal shame and guilt is something everyone experiences - you, your ideal clients, your colleagues, and even the people you admire and aspire to become.  It is now your job as an entrepreneur to find ways to move past those blocks and retrain the negative and repetitive patterns, so that you - yes YOU - can literally, use your mind to create your success.

Your highest potential in your business - "your genius" -  lives inside of you. It's just waiting to be discovered.


Ready to attract your tribe
of paying clients?
Watch the 3 part video series!


Shana Yao is CEO and Your Marketing Mastermind® of TOTAL GENIUS™, She is the Editor and Chief of The Business Luminary Magazine, and works with high achieving clients to empower them to own their expertise so they can make a bigger impact in the world, with a signature business that reflects their personal style. She is the creator of the 5 Minute Marketing Journal, the #1 way to simplify your business marketing, gain greater focus and accomplish deep work.

Driven by purpose, her mission is to build Luminary Leaders of tomorrow to light up the world with change and innovation. Her focus around the areas of holistic health, personal style, and mental clarity, are based on the belief that true success is found in becoming the person you are meant to be in life and using that to empower your business. For it's the combination of your greatest strengths, talents, and life experience that fulfills your life and creates true, everlasting success. 

She is an award-winning Business & Personal Success Strategist with over 28 years of experience managing multimillion dollar retail and shopping center locations, including the famed Rodeo Drive. 

Join her and other Luminary Leaders, lighting the world with their holistic and powerful businesses at the The Business Luminaries.