How To Find Your Passion & Motivation In Your Business

If you're headed east running towards a sunset, you will never get there. And that's what a business block feels like. It feels like the eternal race towards something that never seems to get closer no matter what you do. 

Find out how to bust through your blocks with 20 mind-shifting questions.

How To Get Unstuck In Your Business

If you're headed east running towards a sunset, you will never get there. And that's what a business block feels like. It feels like the eternal race towards something that never seems to get closer no matter what you do. 

Find out how to bust through your blocks with 20 mind-shifting questions.

How Small Businesses Can Use Influencer Marketing - Even With A Small Budget


Influencers. Brand Ambassadors. Raving Fans.  It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget. 

But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?

How To Win Instagram As A Micro-Influencer

There's a new influencer in town, and it's called a MICRO-INFLUENCER. Let's hear it for the small brands, the people with the smaller following on Instagram and other social media platforms. It turns out size doesn't matter - or at least in the way that you think.

Traditionally, it has been the goal of most people on Instagram to pursue a large following. Known as a "macro-influencer", people with hundreds of thousands to millions of followers produce a pavlov dog response in people trying to make their own impact with their social media feed. But now, in a time when people - consumers - are starting to get picky - picky on what they want to buy, brands they trust, and now turning to reviews and recommendations from friends over big box options - there never has been a better time to stand out as a smaller brand.

How To Tell Your Brand Story On Social Media

Your brand story. It's a confusion to many whether you are a fashion blogger, a coach, or a fitness instructor, you have a brand story. It's not just your own story and it's not the creative and cohesive design on your website - it's actually a STORY that is told through the art of words and images.

As a business strategist AND a creative writer, blogger, and stylist, I've seen people talk about design. And I've seen people talk about business tactics. But few are actually talking about the how to combine the two and use it in your actual marketing - how to tell your brand story on social media.

Why What You DON'T Know About Business Is Your Secret Weapon

If the words "sales funnel" makes you cringe, I'm going to shed some light on why and why knowing this could be not only be freeing but when put into action, could be your secret weapon to attracting your business besties with a marketing strategy that works.

F*ck the funnels. As someone who has been doing marketing for 28 years - working with multi-million dollar retailers, shopping centers, and creating marketing campaigns that have not only brought in millions but won awards - I'm here to tell you what you don't know about sales funnels may be an advantage over the checked out, over-programmed and auto-piloted "big guns" in the entrepreneurial world.