Posts in Instagram
The Manifesto - A Declaration of Truth, Freedom, And Your Best Life

Otherwise known as a mission statement, it's a statement of what you do in your business that is NOT your "elevator speech" but more a declaration of your beliefs, your values, and your overall mission and purpose of your business. It's the deeper meaning of why you do what you do - as Simon Sinek would call it - your big WHY.

It's called - A MANIFESTO. 

Unfortunately, most business owners aren't taught this when they first start their small business. You're taught to create an "elevator speech", a pitch - which IS necessary, but if you aren't able to communicate and understand your own deeper meaning and purpose in your business, how are you supposed to get other people to be excited about what you do?

What you sell as a business owner is what you sell - but what you REALLY sell and need to communicate with your strategic marketing is your VISION.  DOWNLOAD YOUR FREE MANIFESTO PLANNER.

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How To Create a Cohesive Instagram Feed (Multi-Passionate, Eclectic Aesthetic)

Whether you are a blogger or a business owner, getting a perfect eclectic Instagram feed - one that is cohesive and branded - begins with understanding YOU. This is about understanding your Instagram aesthetic - the NUMBER ONE thing that will attract your followers - and making sure it portrays YOUR aesthetic. 
 

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How To Beat Instagram's New Algorithm - Why You Need To Know

Algorithm updates - they happen so often that you almost want to ignore them...that is until you realize that NOT knowing and applying these important updates to your own Instagram marketing will keep you STUCK, NOT growing, and buried in a feed of millions of other posts.

But these updates are hard to ignore as they are stealing your Instagram experience, keep you from your followers, and resulting in feeling unliked and not knowing why.

So as an update on "How To BYPASS the Instagram Algorithm" post, please read this post carefully and apply it as soon as possible. At first glance it will seem as though Instagram is against you and trying to steal your insta-joy - but THANKFULLY - Instagram really wants to create an authentic and more valuable connection for you and your followers. Many of these new changes are to avoid comment bots, Instagram "pod" comment groups, and other previous sneaky tricks used by people to NOT work. (yay!) 

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How Small Businesses Can Use Influencer Marketing - Even With A Small Budget


Influencers. Brand Ambassadors. Raving Fans.  It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget. 

But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?

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How To Win Instagram As A Micro-Influencer

There's a new influencer in town, and it's called a MICRO-INFLUENCER. Let's hear it for the small brands, the people with the smaller following on Instagram and other social media platforms. It turns out size doesn't matter - or at least in the way that you think.

Traditionally, it has been the goal of most people on Instagram to pursue a large following. Known as a "macro-influencer", people with hundreds of thousands to millions of followers produce a pavlov dog response in people trying to make their own impact with their social media feed. But now, in a time when people - consumers - are starting to get picky - picky on what they want to buy, brands they trust, and now turning to reviews and recommendations from friends over big box options - there never has been a better time to stand out as a smaller brand.

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Creative Business Tips For Small Businesses & Entrepreneurs

Awareness is the name of the game - so if you want to get on your path to creating awareness of your brand and your fabulous self, join me for 12 days of INSTAMASS. You'll get daily bursts of business tips, inspiration, motivation and business strategy to use and apply so you can create more positive action in your business.

Be sure to turn your notifications on @total_genius to be notified for your daily updates!

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