Posts in style
How To Brand Yourself On Instagram

It sounds weird - for a business owner to "brand yourself" - but in fact, whatever you do in business, it's now your job not to only sell what you do, but sell who you are. I mean, with over 2 BILLION people on social media, how else do you expect to actually stand out?

Because in fact, no matter what kind of business you have and whoever you are, you are a walking personal brand. Yup! Your personal brand is what people say about you after you have left the room.

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How To Win Instagram As A Micro-Influencer

There's a new influencer in town, and it's called a MICRO-INFLUENCER. Let's hear it for the small brands, the people with the smaller following on Instagram and other social media platforms. It turns out size doesn't matter - or at least in the way that you think.

Traditionally, it has been the goal of most people on Instagram to pursue a large following. Known as a "macro-influencer", people with hundreds of thousands to millions of followers produce a pavlov dog response in people trying to make their own impact with their social media feed. But now, in a time when people - consumers - are starting to get picky - picky on what they want to buy, brands they trust, and now turning to reviews and recommendations from friends over big box options - there never has been a better time to stand out as a smaller brand.

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How To Pose Like A Fashion Blogger & Increase Your Instagram Following

Fashion bloggers. They seem to rule Instagram with their hundreds of thousands to even millions of followers. They post a photo and thousands of loyal followers respond with comments. And whether not you are a fashion blogger - if you're a female entrepreneur trying to figure out your Instagram strategy to grow your following, listen up.

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Creative Business Tips For Small Businesses & Entrepreneurs

Awareness is the name of the game - so if you want to get on your path to creating awareness of your brand and your fabulous self, join me for 12 days of INSTAMASS. You'll get daily bursts of business tips, inspiration, motivation and business strategy to use and apply so you can create more positive action in your business.

Be sure to turn your notifications on @total_genius to be notified for your daily updates!

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How To Beat Instagram's New Algorithm

Whether or not you're "trying" to grow your Instagram following, you know you secretly are :) In a day and age that values "likes" and followers, it's hard not to feel like your social media is a popularity contest. 

With over 700 million active users a month on this popular platform, new algorithms and the rise of distraction tearing people away from seeing what you have to offer, it's just getting harder than ever to grow a following made up of your raving fans and potential clients and customers.

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