Posts tagged business strategy
The Manifesto - A Declaration of Truth, Freedom, And Your Best Life

Otherwise known as a mission statement, it's a statement of what you do in your business that is NOT your "elevator speech" but more a declaration of your beliefs, your values, and your overall mission and purpose of your business. It's the deeper meaning of why you do what you do - as Simon Sinek would call it - your big WHY.

It's called - A MANIFESTO. 

Unfortunately, most business owners aren't taught this when they first start their small business. You're taught to create an "elevator speech", a pitch - which IS necessary, but if you aren't able to communicate and understand your own deeper meaning and purpose in your business, how are you supposed to get other people to be excited about what you do?

What you sell as a business owner is what you sell - but what you REALLY sell and need to communicate with your strategic marketing is your VISION.  DOWNLOAD YOUR FREE MANIFESTO PLANNER.

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Redefining Business Success for Entrepreneurs Who Want to Inspire Change

You have a bold determination to create impact with your work. Your purpose defines you and your business, but over the years, something seems to have shifted. Some days you feel in total alignment but oftentimes, you’re lacking clarity, feeling overwhelm, and what used to work seems to have STOPPED working.

If that sounds familiar, you’re not alone! The truth is, with the progression of technology, the increasing amount of “noise” and people online, there is now an increased need and almost urgency for purposeful entrepreneurs to begin to make choices on what to focus on, where to allocate time and resources to, and how to actually make the money you want while creating the impact you want with the work that you do.

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what to do when your life direction changes

The entrepreneurial world is changing. I know - “duh” you may think. Of course it is, that’s why you’re buying a bunch of courses, trying to learn it all, and drowning in all of the information that can teach you how to have a successful business and make money. 
 
But that’s not what I’m talking about. I’m talking about your customers - your clients - the ones that hold the wallet to pay you. With the internet, social media, and on demand everything at the touch of our fingertips - the world isn’t just changing - PEOPLE are changing too.

When was the last time you checked your phone? Responded to a text? Got sucked in by Facebook or Instagram? Felt overwhelmed by distraction and lack of time?
 
Yes, it’s not just the world that is changing - it’s people and their behaviors. People as in your audience Your potential clients. Discover the business makeover that can lead to not only your business success but success in life. READ NOW.

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HOW TO LIVE YOUR PASSION AND LOVE WHAT YOU DO

People living their passion and loving what they do actually work so hard because they love what they do. When you are working towards your passion and not just working to work hard, it produces greater fulfillment and joy. It's a subtle difference but when you find it and pursue it, you'll understand. ..

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How To Get Unstuck In Your Business

If you're headed east running towards a sunset, you will never get there. And that's what a business block feels like. It feels like the eternal race towards something that never seems to get closer no matter what you do. 

Find out how to bust through your blocks with 20 mind-shifting questions.

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Why What You DON'T Know About Business Is Your Secret Weapon

If the words "sales funnel" makes you cringe, I'm going to shed some light on why and why knowing this could be not only be freeing but when put into action, could be your secret weapon to attracting your business besties with a marketing strategy that works.

F*ck the funnels. As someone who has been doing marketing for 28 years - working with multi-million dollar retailers, shopping centers, and creating marketing campaigns that have not only brought in millions but won awards - I'm here to tell you what you don't know about sales funnels may be an advantage over the checked out, over-programmed and auto-piloted "big guns" in the entrepreneurial world.

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