Influencers. Brand Ambassadors. Raving Fans. It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget.
But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?
Read MoreIt's called disruption for a reason. It literally disrupts the status quo. Whether it's on Instagram or in your business or blog, it's how you stand out and win at whatever game you are playing.
And while you may think you don't want to upset people, the reality is, if you're going to stand out in the crowded business environment, disrupting the status quo is actually a powerful and KIND thing to do.
Disruptive marketing, on the other hand, shifts the conversation to what is new and different. It catches the attention of others who share similar opinions because you appeal to the human condition, NOT to the marketing tactics being practiced.
Read MoreA few months ago I was broke - or rather, I was not broke but broken.
And that was when everything changed...
How I crushed it on Instagram in less than 3 months...
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