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We’re creative geniuses obsessed with helping people live your best life and helping you make an impact with your work. After spending a lifetime of personal self discovery, hard won challenges, and noteworthy accomplishments, we woke up...unfulfilled. We're not perfect, and that's actually what makes us different. Transparent. Honest. Real.

We are people psychologists (digging deep!), storytellers, designers, and curious purveyors of extraordinary talent. Our personalized solutions are our strength, providing big agency talent with very customized and meaningful results.

What it comes down to is giving you the keys to creating a life you are proud of. That's what we call living life on purpose, with purpose, and with real, genuine authenticity.

We are the next generation of curious creatives, business owners, who to exist to share our purpose and passions with the world.

I live to inspire the new generation of passion-filled, purposeful leaders - health & wellness advocates, creative artists, and entrepreneurs who want to create change in the world. We are the future of positive change and my goal is to inspire you to total clarity and action, health, and happiness.
— Shana Yao
Shana Yao, brand strategist, podcast

Hi there! I'm Shana and the Founder and Chief Experience Officer at Total Genius®. 

I'm an entrepreneur, a business owner, a passionate dog mom, and someone who lives my life ON PURPOSE. In my world, health and happiness come first, and they aren't separate from your goals and achievements. In fact, you amplify your success when you understand the thing inside of you that ties your professional vision with your LIFE vision.

That's how I define purpose - it's not one specific "purpose" - it's discover your life HAS purpose - NOW - in whatever you do. 

While you may have thought you had it all figured out when you started your company, got that promotion, or bought you dream house, those are only external things that stemmed from this life purpose.

It's not a "thing" you discover, it's a thing you UNCOVER. You already have inside of you.

And that's why you're here. 

Shana Lynn Yao, brand strategist
Ryan Croy, Founder & CEO, PublicHaus Agency
Shana was a major force in helping me define my personal brand and vision after recently launching my own agency. We got to the core of what I want my business and brand to stand for and established the right way to communicate that to my audience. She’s been super dedicated throughout the process, and most importantly, she helped transform blindspots into new revenue streams!
— Ryan Croy, Founder & CEO, PublicHaus Agency
Shana is a creative individual with unlimited energy and a tireless work ethic. She understands the meaning of “partnership” and always tries to develop marketing solutions that add value for both parties. She exhibits the highest integrity and commitment in her work. Any company would be lucky to have her.
— Alan Klein, President & Group Publisher, Modern Luxury Media
“You helped me to speak my message, defining who I was and the urgent problems I solved for people. And of course, putting ME into my business. It’s the little things that make all the difference. They go to my website, get sucked in, and that’s that! Thank you Shana!”
— Angela Anderson,
You seriously you up-leveled the perception to who I really am. Your hard work solved the problem of how to put all of my work together that took over a decade to create!!! Thank you!!!
— Meg Haworth, Holistic Food & Mind Psychologist & Nutritional Strategist
“I am now fully booked with clients. I don’t think I’ve ever said thank you for the amazing work you did with me. Your fantastic and I’m deeply grateful.”
— Anna - Freedom Food Specialist & Psychologist


Shana Yao is a Life Strategist and Founder of Total Genius®, where she helps entrepreneurs and business owners close the gap between their vision and bottom line profits.

Shana has a gift for transforming people, enabling them to remove the blocks that stand in the way of happiness and fulfillment, and enable them to use their heightened passion and purpose to make more money, greater impact, and with greater focus. Creating understandable and actionable steps focused on people’s connection to purpose and self-fulfillment is the key to mastering your money code.  Using her experience working with hundreds of entrepreneurs and businesses during her extensive career in marketing, along with her strong sense of current trends in the marketplace, Shana provides life-transforming solutions for entrepreneurs and business leaders who are seeking to grow. 

With a natural gift understanding and empowering business owners to dominate their space with a previously unmet but needed niche, Shana is one of the few female thought leaders that focus on psychology, spirit AND business.

Her methodology developed from 28 years working with hundreds of business owners has given her a deep understanding of consumer behavior. With that, she has created success for many by developing category niches that have led to business innovation and progress.  By creating groundbreaking marketing programs that stood the test of time, Shana set new standards for the shopping center industry and beyond.

Shana is the winner of the International Shopping Center (ICSC) MAXI Award for Innovative Marketing Programs and was voted Volunteer of the Year for spcaLA (Society for the Prevention of Cruelty to Animals Los Angeles) after raising $50,000 for them through creative business partnerships and unconventional marketing strategies.  In addition, Shana helped innovate and launch the first Pet Adoption Center for spcaLA, which later blossomed into 8 locations and set the precedent for adoption retail centers.