We’re creative geniuses obsessed with creating brand experiences and helping you make an impact with your work. We are brand psychologists (digging deep!), storytellers, designers, and curious purveyors of extraordinary talent. Our personalized solutions are our strength, providing big agency talent with very customized and meaningful results.
What it comes down to is giving you results you can be proud of. It's the language brand authenticity.
We are the next generation of curious creatives, business owners, who to exist to share our purpose and passions with the world.
Hi there! I'm Shana and wanted to share a little perspective with you.
We're not talking branding - or any marketing other term you want to attach to it. This is a bout ALIGNMENT. Because branding isn't about creating something that isn't already there. It's about letting who you are be true and saying no to things that aren't true to who you are. That's what it means to be authentic.
If you're disconnected from your core, don't worry. You are in the exact position you should be in and if you would just allowed yourself to be what you thought you had to change - be it and and own it - you could allow yourself to flow.
The truth is, you don't have to do as much as you think. You just have to be more of who you already are - then the right perfect things come to give you the voice you need (and THAT's your "brand". Call it a little woo woo, but the universe wants you to thrive. These dreams have been put in your heart so they can come to fruition.
And that's why you're here. xx
THE INSIDE SCOOP ON SHANA YAO
Shana Yao is a Branding & Marketing Strategist and Founder of Total Genius®, where she helps entrepreneurs and business owners close the gap between their vision and bottom line profits.
Shana has a gift for transforming businesses and lives by creating understandable and actionable steps focused on people’s connection to purpose and self-fulfillment. Using her experience working with hundreds of entrepreneurs and businesses during her extensive career in marketing, along with her strong sense of current trends in the marketplace, Shana provides life-transforming solutions for brands who are seeking to grow.
As a business and marketing strategist, Shana has worked with hundreds of businesses, national retailers, local business owners and entrepreneurs to develop results-driven marketing strategies that increase productivity, heighten visibility, and innovate new, sustainable programs that increase profit. With a natural gift understanding and empowering business owners to dominate their space with a previously unmet but needed niche, Shana is one of the few female thought leaders that focus on psychology, spirit AND business.
With a deep understanding of consumer behavior, Shana has created success for many by developing category niches that have led to business innovation and progress. By creating groundbreaking marketing programs that stood the test of time, Shana set new standards for the shopping center industry and beyond.
Shana is the winner of the International Shopping Center (ICSC) MAXI Award for Innovative Marketing Programs and was voted Volunteer of the Year for spcaLA (Society for the Prevention of Cruelty to Animals Los Angeles) after raising $50,000 for them through creative business partnerships and unconventional marketing strategies. In addition, Shana helped innovate and launch the first Pet Adoption Center for spcaLA, which later blossomed into 8 locations and set the precedent for adoption retail centers.
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