Whether or not you're "trying" to grow your Instagram following, you know you secretly are :) In a day and age that values "likes" and followers, it's hard not to feel like your social media is a popularity contest.

With over 700 million active users a month on this popular platform, new algorithms and the rise of distraction tearing people away from seeing what you have to offer, it's just getting harder than ever to grow a following made up of your raving fans and potential clients and customers.

The Fall 2017 Trend Report - Style Essentials Every Girlboss Needs #OOTD

FALL TREND REPORT FOR GIRLBOSS FASHIONISTAS

You don't need to be a fashionista but you have to have a personal style if you want to successful market yourself in this photo driven world. It's a new day and age, and #lookgoodfeelgood is not just a hashtag - it's a personal manifesto . And specifically, these 5 trends are NOT the ones you'll read in Vogue magazine - these are specifically hand selected for the female business owners who want to look in the know and capture your audiences attention with these subtle style secrets.

How To Dress Like A Fashionista On A Budget

You're a secret fashionista, love trendy styles that you see in the magazines - but when push comes to shove - you find yourself wearing jeans and a comfy tee.

When you're a busy girlboss on a mission, it's hard to prioritize looking like a badass when you've got things to do. But let's be honest - NOT looking like your once amazing self has left you feeling less inspired for your work, looking a bit ragged, and may even have you lowering your standards.

I get it. Find out how do you dress like a fashionista when you're on a budget.

styleShana YaoJuly 23, 2017fashionista on a budget, girlboss, fashionista, personal style, style

Defining Your Brand Identity

Defining your personal brand style as an entrepreneur is one of the most important and often misunderstood things any small business owner must do. Your personal brand is the foundation of a small business that will determine who and how you attract your target customer, the identity and perception of your brand value and message, and it can affect even your own confidence.

Discover how to define your personal brand style by defining your own personal style. Read More...

styleShana YaoJuly 5, 2017personal style, style, personal brand