Why Entrepreneurial Businesses Should Be on YouTube in 2019 (and how to do it)

By now, if you’re in business, you know, have, and are trying to maximize your presence on Instagram. With 1 billion users each month, it’s hard to deny it’s popularity for people to build awareness for your brand. But in the overload of information and hype about Instagram, many smaller entrepreneurs and brands find themselves struggling to keep up with the ever-changing platform, competing for people’s shortened attention spans, and losing their authentic uniqueness and confidence in the process.

If you can relate, don’t worry, you’re not alone. Even larger influencers with hundreds of thousands of followers have noticed a drop in their engagement, and a following that is so distracted, many have turned to additional platforms to support their presence and provide more value and opportunities for engagement with their followers.

To stay relevant in an ever-changing market, diversifying your marketing and adding a YouTube channel can keep you at the top of your game, and bulletproof despite changes in social media and consumer behavior.

business, InstagramShana YaoMay 28, 2019marketing, entrepreneur, creative entrepreneur, Social Media, marketing stratagy, marketing tips, influencermarketing, disruptive-marketing, standout, instagram strategy

How Small Businesses Can Harness the Power of Influencer Marketing

Influencers. Brand Ambassadors. Raving Fans. It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget.

But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?

business, InstagramShana YaoMay 20, 2019influencer_marketing, Instagram, instagram strategy, instagram growth, instagram algorithm, instagram hacks, influencermarketing, marketing stratagy, marketing tips, online marketing, disruptive-marketing