Influencers. Brand Ambassadors. Raving Fans. It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget.
But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?
Read MoreIt's the holidays and there is no better time to increase awareness of your business, and capitalize on the willingness of customers to spend money. More than 30% of annual sales are made during the holiday selling season. Find out how you can stand out in the crowded marketplace, build awareness and not lose your high value in the process.
Read MoreI’m an influencer.
Have you said it yet? In public? Online? On Facebook and Instagram?
"I’m an influencer” is an empowering statement that, to many small business owners whose business is based on you - it feels like a grandiose and bragging statement. It's somewhat uncomfortable and becomes a hidden block that prevents you from gaining the visibility you need in order to make your business or blog successful.
Even when backed by a life of experience, training, certifications, and accomplishments, this self-promoted term feels a bit pompous and unjustified, as our human brains naturally work to silently sabotage our confidence. It's those moments when you find yourself focusing attention on others who seem to be more successful, have herds of followers and raving fans - that;s when you silently steal your own once confident belief in yourself. It happens to the best of us, even to the most accomplished professional.
Read MoreIt's probably the most asked question when people start their business.
How do you stand out online in the crowded environment?
What do I write about?
I love so many things - how do I pick one?
And yet, if you haven't found it yet and are struggling to get noticed online, it doesn't matter how long you have been blogging or been in business - chances are you are a bit scattered, struggling wth doubt, and going nowhere fast.
But it doesn't have to be that way. Today, we are going to help you find your voice in business and blogging and claim your place in the online world. Here are 5 things you can do to find your voice.
Read MoreYou've heard it a million times - "pick a niche". It's probably the most heart wrenching question most multi-passionate entrepreneurs and bloggers struggle with.
Pick a niche when you have so many different interests? How do you put your passions into one restricted box? Yet when it seems as though everybody is saying you have to choose just one, most people set off and follow what the "best practices" and status quo are preaching.
You're a health coach, a blogger, a person who loves your life and when someone tells you to "niche down" it makes your heart crumble. How do you put your multiple interests and talents into a small niched-down box?
Read MoreIt's the way business is trending Gone are the days of just trying to "build a list", just running a Facebook ad, or hanging out on Facebook all day (really when did that ever work). :o With the rise of the number of people building businesses online - from teenagers to millennials to even grandmothers - it's becoming harder to be visible, to stand out, and to have a presence on any social media app.
But in fact, Instagram is the best place to actually build a personal brand that attracts your ideal clients and raving fans. 65% of all people communicate through visual communication, and with a high potential for engagement, it's quickly becoming the darling of social media for business owners and bloggers who want to monetize their blogs.
And as someone who has taken this formula to heart, I've tripled my following in just 45 days, gained new clients AND met people who actually "get" me and I get right back - simply by trashing my stuck and boring social media strategy and infused, well, ME into my Instagram.
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