How To Tell Your Brand Story On Social Media

Your brand story. It's a confusion to many whether you are a fashion blogger, a coach, or a fitness instructor, you have a brand story. It's not just your own story and it's not the creative and cohesive design on your website - it's actually a STORY that is told through the art of words and images.

As a business strategist AND a creative writer, blogger, and stylist, I've seen people talk about design. And I've seen people talk about business tactics. But few are actually talking about the how to combine the two and use it in your actual marketing - how to tell your brand story on social media.

Why What You DON'T Know About Business Is Your Secret Weapon

If the words "sales funnel" makes you cringe, I'm going to shed some light on why and why knowing this could be not only be freeing but when put into action, could be your secret weapon to attracting your business besties with a marketing strategy that works.

F*ck the funnels. As someone who has been doing marketing for 28 years - working with multi-million dollar retailers, shopping centers, and creating marketing campaigns that have not only brought in millions but won awards - I'm here to tell you what you don't know about sales funnels may be an advantage over the checked out, over-programmed and auto-piloted "big guns" in the entrepreneurial world.

Why You Don't Have To Pick A Niche As A Multi-Passionate Entrepreneur

You've heard it a million times - "pick a niche". It's probably the most heart wrenching question most multi-passionate entrepreneurs and bloggers struggle with.

Pick a niche when you have so many different interests? How do you put your passions into one restricted box? Yet when it seems as though everybody is saying you have to choose just one, most people set off and follow what the "best practices" and status quo are preaching.

You're a health coach, a blogger, a person who loves your life and when someone tells you to "niche down" it makes your heart crumble. How do you put your multiple interests and talents into a small niched-down box?

3 Steps To Create Your Brand Personality On Instagram

It's the way business is trending Gone are the days of just trying to "build a list", just running a Facebook ad, or hanging out on Facebook all day (really when did that ever work). :o With the rise of the number of people building businesses online - from teenagers to millennials to even grandmothers - it's becoming harder to be visible, to stand out, and to have a presence on any social media app.

But in fact, Instagram is the best place to actually build a personal brand that attracts your ideal clients and raving fans. 65% of all people communicate through visual communication, and with a high potential for engagement, it's quickly becoming the darling of social media for business owners and bloggers who want to monetize their blogs.

And as someone who has taken this formula to heart, I've tripled my following in just 45 days, gained new clients AND met people who actually "get" me and I get right back - simply by trashing my stuck and boring social media strategy and infused, well, ME into my Instagram.

Defining Your Niche - Jump Start Slow Sales

While conventional wisdom would advise you to first try a few tried and true methods for jump starting slow sales, I would like to suggest an UNconventional idea that may jump start not only your slow sales but also YOUR LIFE.

You need a business makeover. Yes - I'm not talking just about your visual branding - I'm talking about RE-defining your niche. Because just like me - what I do in my business is BUSINESS - but what I'm about as a person is so much more.

businessShana YaoJuly 18, 2017niche, niche marketing, client attraction, success, entrepreneur, personal brand