If the words "sales funnel" makes you cringe, I'm going to shed some light on why and why knowing this could be not only be freeing but when put into action, could be your secret weapon to attracting your business besties with a marketing strategy that works.
F*ck the funnels. As someone who has been doing marketing for 28 years - working with multi-million dollar retailers, shopping centers, and creating marketing campaigns that have not only brought in millions but won awards - I'm here to tell you what you don't know about sales funnels may be an advantage over the checked out, over-programmed and auto-piloted "big guns" in the entrepreneurial world.Read More
When you think of the term "hustler", it's a natural reaction to think of a drug dealer or someone who isn't on the up and up. At least that was what I used to think. Today I want to share a secret of adopting a hustlers mindset that could change how you see yourself and your role as a self empowered leader.
While this hustler word has, in the past evoked a negative emotion in me, I surprisingly have a lot of friends - successful friends - who would describe themselves as hustlers. And each and every one of them are highly inspirational, do great work in the world, and have earned every bit of success they have.
Think of Gary Vayernchuk - he's a self proclaimed hustler who not only has built multiple successful businesses but gives back to people everyday. It's a no holds barred attitude and today, I want to help you get your hustle on so you can INSTANTLY improve your results.
If you're ready, put on your hustler hat and let's get busy.Read More
You see them everywhere. They are on Facebook, Instagram, and YouTube - and every time you see them, you wonder "How did they do it?"
The struggle is real - or so you would think. I mean you weren't born looking like Bella Hadid and don't have the 4 million followers on Instagram that Aimee Song has, and don't even have a school like Marie Forleo. So when you launch forward to build your brand, it can be intimidating and cause you to lose your confidence and once high hopes.Read More
Believe in yourself - I mean "DUH" you think - "of course you need to believe in yourself". But you know that and then when, as an entrepreneur, you find yourself feeling afraid to do a video, afraid to speak up and say what you think, and questioning whether you are worth the amount you are charging for your products, services, or as a blogger, your social media following.
I mean, I get it. I'm an entrepreneur and human too. And actually, my own self doubt caused me to study psychology, and how our brains actually work. And I'm here to tell you, we are our own worst enemy. Research shows that we have 60,000-80,000 thoughts a day, 80% are NEGATIVE and 95% are unconscious and repetitive.
What??? Wow - that's a lot of unconscious and negative thinking happening behind the scenes - and the reality is, if you aren't conscious of this basic human fact, you may experience a lot of self doubt and actually get in your own way on your path to success.
So what's a girlboss to do when our very own minds are not supporting our path to success?Read More
Self trust. It lives at the root of the way you have lived your life. You probably don't think about it very often, but lack of self trust manifests in life as not speaking up when you want due to fear of judgement from others, not trusting your decisions so always asking people for their opinions, and well, of course, a lot of people pleasing.
And what that results in is (brace yourself) - NOT getting what you want out of life, NOT taking risks that may be essential to getting to your next place in life, and NOT trusting yourself for fear of judgement from others. Find out how to own your confidence, self worth, and in the end, accidentally start living your BEST LIFE.Read More